Classified Ads sites enable individuals and businesses to post free ads online. They offer a cheap advertising solution for micro, small, and medium scale businesses, enabling them promote their businesses online with their slim budgets. However, to get good result, you need to know how to post a classified Ad on online Classifieds.
This post is part of a free classified Ads series.
Classified Ads sites make it easy for buyers to find sellers. Sellers get a cost effective advertising solution, while buyers get easy access to cheap local deals.
Guidelines for Posting Classifieds
When advertising on Classified Ads sites you need to think of both immediate sales and long term sales. Both can be assured by communicating your message clearly. Also think about words that viewers of your Ad are likely to use when searching for it.
This is particularly important because hundreds of Ads may be posted on your category in hours, pushing your Ad down in the sort/search pages.
This means that only a few potential buyers will end up seeing it. Adding keywords to your classified Ads makes it appear prominent in search result, giving it more visibility.
Adding the right keywords ensures that when a user uses the search box on the classified ads site to look for items or service related to your Ad, it will show up in the search result. Also using the right keywords will also enable your Classified Ads appear in search engine result pages of popular search engines like Google, Yahoo, and Bing, giving your Ad more exposure.
When choosing your keywords think of the ordinary user. Avoid industry jargons that only experts in your industry know of, except of course your target audience are experts. Use common words that ordinary people use when describing your products and services. If you have several products and services, do not advertise all of them in one classified Ad.
Dedicate each classified Ad to a product or service that way you can optimise your message for that product. It will also enable you to write a short and clear message. No one wants to read long classified Ads. However, do not post all the classified Ads at once; it may be flagged as spam by the editor, which can lead to your Ads being denied publishing.
Post one classified Ad first, get it approved and published, and then post the second classified Ad and so on. Do not give a time limit to your classified Ad except if it is an event or expires. Having classified Ads in perpetuity will continue to bring customers to your businesses especially if you properly optimise your Ads for search engines.
Add photos of your products or items for sale. Classified Ads with photos are most likely to be clicked on, leading to higher click through rates.
How to Post Classified Ads
To post a classified Ad, register with classified Ads sites that you are interested in. Login and click on the appropriate link at the site to start posting your Ad. Most classified Ads sites will require you to write a title for your post.
This is where you make your first impression. This is what most readers see first as it is displayed in the sort/search page. So make it short, readable, clear and inviting. Also include the common keywords to ensure your Ads can be easily understood by your audience as well to make it easy to find through search.
Place your Ad in the most appropriate category. Also if the classified Ads site allows you to choose location, choose the location of your business to target local audience. Note that serious buyers at classified Ads sites will often favour local deals. So, post your Ad in the location of your business.
Write the description for your classified Ad. This is where you put your message. As usual make it readable and clear using simple English and including keywords. Make it as short as possible; your reader’s time is precious, don’t waste it. You can also provide address and phone number here as some users may not have the time or patience to look for it elsewhere.
Some Classified Ads sites also provide fields for your contacts details. So, if such fields exist enter them. Finally, include images of your product. Images have visual appeal and web users usually click on images. Most Classified Ad sites will often display an image with your title in the sort/search page. The image is made clickable on the sort/search page by most classified Ads sites, which will lead to more click through rates for your Ad.
After adding all fields, proof read it before submission. Most Classified Ads sites will review your Ad first before submission. So, do not expect immediate publishing. If your classified Ad passes the review process, it will be published. You can edit and update your Ad anytime.
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