Jumia, Nigeria’s number one online retailer, is now one of the top 10 most visited websites in Nigeria according to Amazon’s Alexa traffic ranking. The online retailer have been hovering around the top 20 for more than a year now and today made its first incursion into the top ten and highlighting the fact that online shopping is slowly but steadily becoming a cultural phenomenon in Nigeria.
I first anticipated this possibility last week when I noticed Jumia ranking 11th, the highest I have seen the online store in the Alexa traffic ranking. Since then I have been monitoring daily to see whether they will break into the top 10 and today December 8, 2014 Jumia broke into the top 10 becoming the first online retailer to do so.
This happening shows a shift in online behaviour of Nigerians. Nigerians are no longer all about reading gossips, gist, and news, they are now willing to also spend money online, which I expect upcoming and existing online entrepreneurs to pay attention to.
Nairaland ranked 8th is the only gist website currently ahead of Jumia. Jumia is ahead of naij (ranked 13th), Linda Ikeji (ranked 15th), and Vanguard (ranked 17th). Konga, Jumia’s only competitor (at least for now) is currently ranked 16th.
Google still has the number one and number 2 spots with Facebook and Yahoo in third and fourth respectively. Youtube is 5th, Blogspot 6th, and Twitter 7th. Amazon.com the US based retailer is surprisingly ranked 14th (used to be lower than 20), while AliExpress the Chinese version of Amazon is currently ranked 21st.
With the massive Christmas sales and promotions from Jumia and Konga and the increasing popularity of online shopping in Nigeria, I expect the two companies to move up the ranking in the next couple of months. So, Nairaland should probably watchout.
Jumia started life in May 2012 with just 3 staff, but has since grown to a team with over 1000 Nigerians and delivers to all 36 states of Nigeria and the FCT. Visit Jumia for More.
