Like any other business, an eCommerce store has to work hard to bring visitors and sales on their website from different channels (Organic, Direct, Referral and Paid). The success of any eCommerce business depends on its marketing strategy, market trend and user behavior.
An eCommerce owner must be aware of these strategies and stay connected with the real world to explore new trends and technologies to drive more sales.
Generally, based on the customer, there are two types of eCommerce site: B2B and B2C. There are various marketing channels available for these types of business. However, working on every marketing channels is time-consuming and worthless.
Before outlining any marketing strategy, first understand your business nature and customer behavior. When you understand the business nature and audience, you can easily outline an effective marketing strategy and select channel to bring sales.
In this article, we will cover trending marketing strategy that improves sales, includes on-page and off page recommendation.
1. Keyword and Topic Research:
Keywords are the sets of words that a user type to get desire result in search engine and eCommerce site. To improve your product visibility, use most appropriate keywords in your home, product and category pages.
Buy, Best, Cheap, Save, Offers & Discount are the most common eye-catching keywords. Do proper research using online tools like Google Keyword Planner.
Make sure the keywords match your product nature, you can also use long tail & related words. Make a list of keywords and use in your onsite and promotion content. Some popular types of keywords types are.
- Broad Match: “buy latest mobile phones”
- Phrase Match: “where to buy latest mobile phones at affordable price”
- Exact Match: “buy iPhone 10”
- Negative match: “free mobile phones”
2. Use Optimize Product Title and Descriptions:
Write an eye-catching product title, and highlight the most relevant keyword at the beginning of the sentence. A product or page title is the first things that a user sees, when they land on a page. Adding Call to action keywords like Buy, Shop, Save & Discount keywords encourage the customer to take action.
Start your product description with most highlighted specification and feature. Understand your customer persona, and mention the most demanding feature in the description like benefits, specification, how to use, etc. Some important elements of product description are.
- Product technical specification
- Product size
- Delivery information
- Product Usage
- Offers
3. Use Social Media:
Social media and eCommerce work parallel, and growing at rapid pace. Nowadays, social media platforms are the best place to interact with a new & existing audience. Facebook, Twitter, LinkedIn, and Google+ are some of the well known social media channels. These channels work as networking chain between customer and seller.
Various ways are available, to keep your social media user engage. However, first understand the most engaging social media platform used by your targeted audience.
- Share Product with Image
- Share useful information
- Share Offers
- Share videos
- Share How to Videos or Post
- Answer customer query.
4. Building trust with SSL Security:
Trust and security is something mandate for an e-commerce website. When an online business is unable to build trust among their customers, it will be tough for them to grow traffic and boost sales.
For enhancing trust on the e-commerce store, SSL certificate is something which is imperative. You can buy wildcard SSL certificate to secure all your subdomains hosted under the primary domain.
Installing Wildcard SSL Certificate offers many benefits to the website such as green padlock icon & site seal. It enhances customer trust, confidence and builds the relationship.
Many resellers like Cheap SSL Shop provide Cheap wildcard SSL certificate, where it`s pricing starts from $63 per year.
5. Optimize Product Images:
The first thing any buyer notices is the product images. Optimized product images are considered an important sales factor for any e-commerce site. Make sure the products images are compelling, high-quality, easy to load, and eye-catching.
You can add more value to your image by filling the ALT tag with rich keywords to help Google Images locate your product. It also allows bots to find and understand products easily.
6. A/B Test and all through:
A/B testing is an online experiment method, which helps a marketer to measure two sets of variables.
Generally, A/B testing is used to measure onsite and offsite content campaign, web page quality, landing page design, ad text, call-to-action and other variation. The primary benefits of A/B testing are.
- Improve Page Quality
- Increase interaction & conversion
- Reduce page error and conversion hurdles.
- Improve Analysis Quality
- Reduce Risk Elements.
A/B testing are highly used by popular companies to optimize the performance of their ads. Sony Europe used A/B testing experiment method through Optimizely to improve their banner ads performance, Click Through Rate & Shopping Cart adds.
7. Focus on Quality Backlinks:
Getting ranked on desired keywords and conversion is very tough. In this competitive environment, link building is the best technique to improve ranking position, attract more visitors and boost sales. The major types of link building techniques are
- Business Listing
- Content Marketing
- Social Media
Content marketing is the most influencing source of any link building promotion. Various types of content marketing are available to reach different sets of the audience, and informative, how-to, tutorial, news, and branding content are one of them.
Final Draft:
Ecommerce marketing strategies are full of research and experience. Start your strategy with necessary activities and keep watching on latest market trend.
Always, measure your existing plan with online tools and experiment, and keep updating if required. Use online forum and discussion portal to get the relevant answer to your query.
