No matter, how cliché it sounds “Email marketing is the King” for online entrepreneurs. There is a huge focus on it and is considered a heavy hitter in the online shopping world.
To clear the air “ Email marketing is not dead”. Instead, it is one of the strongest drivers of ROI.
An email should be a piece of strategy that will increase your chances to stand out among the competition. It helps in creating a productive experience irrespective of the purchase.
Let’s have a more clear idea by understanding the below scenario:
A few days back, I bumped into an old relative of mine who owns a gift articles store. She talked about her store and marketing techniques. She mentioned her website and the lead generation through it. Initially, she was overwhelmed with the response, but later like every entrepreneur, she too wanted to boost the sales.
The only answer to her concern was to start email marketing.
The simple definition of Email Marketing is Relationship Building. You need to draft a perfect email that touches the pain points of the customers and delivers something valuable and relevant.
There aren’t any golden rules for email marketing. But below are some of the tried-and-tested tricks that can help boost online sales for your eCommerce Business.
1. Design a Plan
You may find it boring, but it’s very important to strategize the email marketing campaign. With a clear goal, let’s say, driving more traffic or driving sales or even content sharing, everything should be on the mind to have a successful email campaign.
The tone, the style everything needs to be predecided to create more impact.
Even B2B and B2C emails differ in the pattern. B2B has more resourceful information whereas B2C is more attractive with awesome photographs and discounts.
Having the target audience and purpose clear in your mind helps to achieve measurable goals.
2. Have your Contact list Defined
Delivering the email to the right people is one of the important aspects to consider while planning an email marketing campaign.
You can do it by
- Placing a registration form on the homepage.
- Displaying special offers via exit-intent popups.
- A registration page on any social media page.
3. Perform Contact Tagging
Based on your customer’s browsing and purchase history, try to identify the traits. To do this you may need an extra plug-in or an interface, it will be much easier for you to figure out the targeted audience.
This will help to send more relevant content to the customers. Creating a dynamic group that updates and imports contacts automatically is recommended to save time and manual effort.
It helps to educate the customers more and close the deal faster and easier. Tagging the customers helps you to avoid spamming your subscribers.
4. Adopt Email Marketing Automation
Marketing Automation refers to a more general definition: Software like GetResponse and Constant Contact that is able to execute marketing actions. It requires minimal or no manual effort.
Marketing actions like posting on social media, sending emails, and so on can be automated.
This helps your marketing campaign by engaging, educating, and nurturing the leads and the customers with personalized content.
The automatic campaign can be set and decided in two ways:
1. Behavior-based Information
Send a customized email to customers who have registered for your newsletter likely to remind them to shop more. Set up an email campaign on the base of the customer’s browsing and purchase history.
2. Data provided by Customers
Surprise your customers with a discount price on their special days. Personalize the mail, especially for them.
You can also set up a retention campaign where emails are sent to inactive customers.
5. Analyze your data:
The whole purpose of an email campaign is to engage the customer more on the site. For this, you should definitely analyze and know the below points:
1. Optimize the email with A/B Testing:
Create variations with a subject line and email content. Know which one can create more value and conversion rate. Perform it manually or automatically by varying the subject line, call to action, content, etc.
After gathering adequate data, you can improvise on future campaigns.
2. Ensure that emails are not being spammed:
The door to the inbox of your recipient is closed if they have flagged it as spam. Make sure that the recipient has opted for your email. Know the conversion rate of the email sent.
3. Analyze how many of your customers have opened the email and also know the click rate.
4. That’s not the end. People do unsubscribe from your email. Analyze the number of unsubscribers for future improvements.
To cap it off, your email marketing strategy is a big deal. It is a vehicle that is going to take forward the business and establish a connection between your business and customers.
A successful leading campaign requires time, planning, and experimenting to reach the right customer at the right time.
Author Bio:
Harshal Shah has countless experiences as a CEO of Elsner Technologies PVT. LTD: Magento Development Company that offers various Magento E-commerce Development Services the clients across the globe. Mr. Harshal is a huge tech enthusiastic person who has written major & genuine articles as well as blogs on most topics relevant to various CMS platforms. This can guide the readers to acknowledge new practices in web development and also they can learn new ideas to build & optimize a website online using multiple web development tools & techniques.
