Before this time, Nigerian sports agents could work sufficiently with only a business card. The formula was quite simple: get the card out, hope and pray the recipient calls.
Take, for example, you were a Melbet agent back in the 1980s. Being the days before the internet, customers wouldn’t be asking for Melbet login details since they largely come physically to place their stakes at your shop.
And when your customers leave town? Well, it is the end of business for you.
So sad!
The good news is the world has rapidly moved past that. It is the age of digital transformation, with websites becoming central to online customer acquisition –even for sports agents in Nigeria.
Insightful statistics from reveal that 81% of customers research your brand online before arriving at a purchase decision. This means that as you read this, hundreds of potential customers are searching for sports talents in Nigeria online.
When they don’t find you – as in the case where you don’t have a website – what would they do? They will go to your rivals, who they find online. Oops, that hurts, right?
The Legendary Bill Gates once acknowledged the power of a website and how critical it is to you doing business today.
According to the legendary Bill Gates, “if your business is not on the internet, then your business will be out of business”.
This is because we live in a digital age with over 4.3 billion people on the internet. Interestingly, the internet is becoming a goldmine for discovering the next big sensation in sports.
This means as a sports agent, you miss out massively when you don’t have a website to tell your story online.
A great Website gives your Brand Credibility
Credibility is an invaluable asset in the digital space, especially in sports talent management. When prospective customers land on your well-designed website, it shows you are serious about what you are doing, portraying you as an authority in managing sports talents in Nigeria.
Having no website – or having a tattered website – sends off the wrong signals, making your brand reek of amateurishness. You can’t risk that, can you?
With a stunning website, visitors are thoroughly educated on what your business is all about, the sports talents you manage you manage and nurture, the milestones you have achieved so far, and how effectively you can serve them.
After being fed with such authoritative information about you, they get more convinced about your excellence, getting them closer to contacting you for sports talents.
A great Website helps you Pull Organic Traffic
Every day, billions of queries go through search engines. Statistics show that over 8 billion queries are typed on Google daily.
We can’t deny that throngs of clubs across the world are searching Google for sports agents to collaborate with.
Here is what you should ask yourself: is your website appearing prominently in these searches? A great website is not just eye-catching; it is well-optimized with strategic keywords to pull in organic traffic.
Your blog is also another powerful outlet to consolidate your SEO and amplify the search engine visibility of your talent management brand. Aside from this, your digital content impacts buyers’ decisions.
75% of buyers affirm that digital website content influences their buying decision.
Now with the SEO war getting more intensive, you are safer targeting modestly competitive keywords.
Search engines tend to favor bigger websites with higher domain authorities and backlinks in their search results. If you are just launching your website, don’t contest for the most coveted cake (very valuable keywords with enormous search volume) just yet.
Start small and incrementally build authority before targeting the said keywords.
A Website is always there for your Prospects
The unfailing accessibility of a website ensures people you do business with (or are targeting) are perpetually kept in the loop. This improves their interaction with you.
So instead of having to come back to town before they can transact with you (as in the case of the agent in the earlier part of the article), customers can remotely collaborate with you from just anywhere in the world.
Also, websites work remarkably for consistent customer correspondence. Doe anyone wants to get information on the sports talents you manage and the legal clauses you demand in a contract?
Customers can readily access your FAQ page and find answers to their queries without having to call you. Even at the end of business hours, customers can yet come to view your stuff on your website. Isn’t this exciting?
You see, it is worth the effort building a great website. Indeed your website is your digital home. So shouldn’t your website visitors feel at home when they land on your website? Hell yes!
Despite the indispensability of a website, you don’t just need any website.
The internet is already littered with websites. There are already over 1.9 billion websites on the internet, all battling ferociously for a handful of visitors. Isn’t this frightening?
Here is thus the emphasis on standing out! If you must have a website, it is worth all the effort to have a stunning site, even for a sports agent in Nigeria. We are talking about that website that boasts the perfect blend of elegance and functionality.
