Content marketing is a powerful tool that companies have been utilizing for years to create meaningful connections with their customers and establish their brand. It is a cost-effective way to reach the right audience and build relationships. As the digital landscape continues to evolve, so do the strategies and tactics for success. content marketing trends continue to evolve and content marketers be up to date with the latest development.
2024 promises to bring a variety of new trends in content marketing. From AI-powered content to interactive and immersive experiences, content marketers need to stay ahead of the curve to ensure their strategies are effective.
By understanding what trends will be driving content marketing in the coming years, companies can better position themselves to take advantage of the opportunities available. Join us as we explore the content marketing trends that will rule in 2024.
1. Trans-creation, not Trans-lation
Big brands have headquarters in the very big countries and branches everywhere else. The headquarters is where all the fun happens, leaving the branches worldwide to play catch-up.
That used to be the norm with content marketing in these big businesses too, but the norm is changing. Simply put, what works in Europe would not necessarily work in Africa.
We will use the instance above as a case study. When a material is created for the European market, it is not translated anymore. Marketers now know that this doesn’t make sense. Rather, they take the content that has been used in that part and create content for the local market based on the reasoning that informed the first.
Take the reasoning and run with it, not translate the content.
2. In Influencers, we Trust
The clamour for influencers is now on the rise. No, I am not saying that advertisement has lost its taste. What I am saying is that influencers are now a slightly effective way to target the local market/ specific demographic.
What is now most intriguing is the kind of influencers marketers have now tended towards.
Instead of going to those with millions and millions of followers, marketers would rather go for those with thousands or a few hundreds. If you think about it, there is beauty behind the brains that informed that decision. Let me show you how:
- Influencers with not-too-much volume of followers will accept not-so-much in terms of compensation
- Since they have been able to build and keep such a fair follower base, it is sure most of them will be specific to a certain demographic
- Following the point above, you can substitute that for targeted ads, and you already know who it is going to get to.
Genius, not?
To make content marketing even more effective, many businesses are now turning to influencers to help promote their content. Influencers can be an effective way to reach more people, build a larger following, and increase brand awareness.
Content marketing is an essential part of any successful business strategy. It is a way to reach potential customers, build relationships, and create a connection with the right kind of audience. This is why integrating influencer marketing in campaigns is a growing content marketing trend to watch out for in 2024.
By leveraging the power of influencers, businesses can create more engaging content and reach a larger audience. From celebrities to industry experts, influencers have the potential to make a real impact on a company’s content marketing strategy.
By properly utilizing influencers, businesses can create more engaging content and reach the right people.
3. Even More Content
Because, what is content marketing without content? Just marketing, and we are not dealing with that here.
If you have been doing some writing before now, take a minute to look at all the stuff you’ve done. Look at how the ones with more words compare against those with lesser words. If you are like most marketers, you will see that the longer content got more impressions.
That is to say, the audience is now matured past the 500-word limit. They want more, and more should you give them. This is especially true for search audience as short form content remain relevant on social media.
Blogging is now a growing content marketing trends as more businesses are creating blogs to as part of their content marketing campaign. Blogging offers the opportunity to reach a large audience, build relationships with customers, and increase brand awareness. With blogging, you can create high-quality long form content that is not only informative but also entertaining and engaging.
You can also use it to drive traffic to your website and build a connection with your audience. By taking advantage of the opportunities that blogging offers, businesses can increase their visibility and reach new customers. With the right strategies and tactics, blogging can be a powerful content marketing strategy that can help businesses grow.
4. Transparency
The average internet user is ‘fed’ with hundreds of ads daily. Speaking from a consumer’s point of view, that can be mentally draining. Afterall, all I want to do is enjoy some time on the internet. Why do I have to deal with a barrage of ads that might not even apply to me?
This thinking is why many users will skip a section of the internet when they notice it is about to promote branded content.
Brands, however, are not looking to remove the branding. They are working towards making their campaign strategies more transparent instead. That way, the customer can see them coming, knows when to see them coming and is tipped on what to expect. How better to connect with the audience on a personal level?
5. Voice Search Matters
A survey conducted by Oberlo in 2022 revealed that nearly one-third of all American shoppers have a smart speaker and that over half of online consumers in the United States employ voice assistants when looking into brands and items.
This means that creating content optimized for voice search will be one of the most important content marketing trends of 2024.
Voice search has become an increasingly important tool for content marketing. With more people using voice search every day, it is important for content marketers to understand how to optimize their content for voice search.
Voice search is a great way for businesses to reach their target audience, as it allows users to quickly and easily find what they are looking for. It also helps to create a more personalized user experience, as the results are tailored to the user’s query.
Content marketers need to understand how to optimize their content for voice search in order to ensure that their content is easily found and accessible to their target audience. With the right content marketing strategies and tactics, businesses can use voice search to increase their reach and engagement with their target audience.
6. Short Form Video
Short form video is one of the powerful tools that can be used to capture attention and drive engagement. With the rise of online video streaming services like YouTube, TikTok, and Instagram TV, short form video has become an essential part of content marketing strategies, allowing businesses to create engaging and impactful content in a fraction of the time.
Short form video allows companies to quickly and easily reach their target demographic, engage with them, and share their message in an entertaining and creative way. With the right approach, it can be an effective and efficient way to get your message out there, and help you reach your business goals.
7. AI Assisted Content
2024 is the year AI-assisted content marketing with take center stage. Artificial Intelligence (AI) has revolutionized the way content is generated and used. AI has enabled content creators to generate more targeted and personalized content for their audiences.
With a lot of AI-powered tools targeted at content marketing more content marketers are beginning to test some of these tools and finding a number of them useful. This is why we consider the adoption of AI-powered content marketing tools by more content marketers one of the major content marketing trends to watch in 2024.
AI-powered tools helps you automate the process of content creation, allowing content creators to focus on more strategic objectives. AI-powered content is also more cost-effective, as it can quickly and easily generate content that is tailored to the specific needs of each customer.
If the excitement around ChatGPT an AI powered chatbot created by OpenAI and launched in November 2022 is anything to go by, one can conclude that AI-powered tools that prove to be useful will be adopted by content marketers.
Conclusion
As the year starts to take shape, there is no doubt that digital marketing has come to stay. It thus takes only the best businesses – those who want to grow, and grow exponentially – to take these content marketing trends and turn them into gold.
If you also read the post which detailed the golden rules of content marketing, you would agree that the brands that were cited as examples could not have been better picked.
