This year, the majority of consumers will be shopping online during the holiday season, with many planning on spending more this year compared to other years. The holiday season typically sees a spike in online activity, with the busiest days being between Black Friday and Cyber Monday.
However, with more consumers planning to do their shopping online, experts are seeing a surge in malicious cyber activity targeting unsuspecting consumers, including small businesses that are not prepared with the necessary cybersecurity infrastructure.
The holiday season tends to see a peak in online-related crime, with at least 48 percent of people saying that they have been scammed while shopping online during the holidays. A further 53 percent have said that they are most...
Email burst sending is a convenient solution to contact many people. It allows you to automate the preparation of messages, manage contacts, and lead the communication. Earlier, this process required significant human resources, time, and costs.
Modern services offer the same job simplified with convenient templates, contact list moderation, and tools for audience segmentation. It makes them perfect for both small businesses and large companies. Create personalized messages, moderate contact lists, and perform actions for any audience.
Mass email platforms offer a variety of convenient features. Still, there is no magic wand here. To ensure successful email delivery, follow basic recommendations. Ignoring these standards can hurt your sender reputation. Consequently, your emails will not reach the recipients' inboxes, even if they...
You won’t see many web designers using psychological research; yet, it is one of the essential web design tools that must be used. Websites are not limited to the words written on them.
The framework on which you are going to present your data is even more critical. Many small aspects of line, shape, colors and SEO-based designing mistakes can ruin your website traffic.
However, if you think that designing website is something that comes from within, you are wrong. Psychology-based website design is easy; you need to ditch few things including the idea of elegance. If the website is not...
Artificial Intelligence (AI) has been a major driver of digital transformation as businesses try to keep in step with the rapid technological advancements in 2018.
Due to constant media coverage, AI is one of the most known aspects of this transformation.
It is slated to make humans obsolete as it is increasingly becoming a necessity for businesses, whether they're investing in AI-embedded software, or using MLaaS (Machine Learning as a Service) to automate internal processes.
AI is quickly modernizing businesses, and in 2018, businesses that have not yet adopted it will begin to feel the need to and pressure, whether that is...
Being a freelance writer is a good and a very lucrative source of income. It can help you stay independent and write freely as you like while getting paid for your work. But the downside of it is that it’s not a consistent job especially when you’re new in it.
But let it not discourage you, there are other side hustles you can engage in to support your new career.
Below are 10 jobs you can add as side hustles when the freelance jobs aren’t coming through.
1. Social Media Management
To add to your income as a freelance writer, you can engage...
Lagos, Nigeria, 15 May 2018: Nigeria’s no. 1 online shopping platform, Jumia has unveiled a new campaign to position itself as the online platform with the cheapest merchandise in the country. Tagged ‘Last Price Campaign’, its objective is to offer customers the very best prices on over 1,000 iconic products across all categories on its platform.
The campaign kicked off yesterday (May 14th, 2018) nationwide with a promise: “if you buy it cheaper on other platforms, we will refund you 10 times the difference in price within the next 3 months.” The campaign is scheduled to end on May 25th,...
Like any other business, an eCommerce store has to work hard to bring visitors and sales on their website from different channels (Organic, Direct, Referral and Paid). The success of any eCommerce business depends on its marketing strategy, market trend and user behavior.
An eCommerce owner must be aware of these strategies and stay connected with the real world to explore new trends and technologies to drive more sales.
Generally, based on the customer, there are two types of eCommerce site: B2B and B2C. There are various marketing channels available for these types of business. However, working on every marketing channels...
The term "Growth Hacking" has just recently come to limelight and has shot to fame exponentially seeing how it was coined in the year 2010 by Sean Ellis.
Many perceive growth hacking to be some sort of shortcut to online marketing success whereas it is simply a concept that stands on principles such as designing an astute strategy, employing intelligent marketing tactics and bringing to light some out of the box promotional tactics focused entirely on business growth.
As a matter of fact, growth hacking is not simply for small budget, small scale and on the rise businesses or products. The...
Communicating with clients, customers, and targets have proven to be an effective way of growing your business size, customer base, increase sales and profit – even more than social media. In fact, you can use Email marketing to achieve almost anything you set out to use it for in your business.
However, marketing via Email will yield the right result only if done the right way.
Start your email marketing with GetResponse, you get a 30-day free trial.
There are many components that make email marketing successful: choice of strategy; choice of service provider; subject line and a couple of other factors....
The world is literally at that point where any business serious about growth, making profits, and keeping up with competitions from rivals is online. Digital is the new growth currency for businesses.
However, going digital may somewhat be confusing and tiring as there are so many digital channels to get it done. Of those channels, social media and email are the top contenders, and marketers are almost always constantly torn between which is best, which is more effective, which is more appropriate for businesses, which yields more returns, and so many other arguments.
While many believe Email is king, many also...
In our Email Marketing for beginners we listed a couple of basic steps, do's, why's and whats about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing services providers you can consider this 2024.
The importance of choosing the right email marketing platform or provider cannot be overstated... but could be difficult. I mean, there are a tonne...
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iThemes has been fairly prolific in the world of plugin and theme developers. They have introduced plugins of great value and significance and made life easy for content managers and website developers in innumerable ways. iThemes finally stepped into the world of ecommerce with Exchange. It lets you sell physical and digital products via your WordPress site just by installing a plugin. Just like anything new brought about by iThemes, Exchange has been the talk of the town in the ecommerce world.
One of the things that sets Exchange really apart from its counterparts and makes it unique...
As someone who owns, runs or manages a (big or small) business, the goal every now and then usually revolves around reaching as many people as possible, attracting new customers (while servicing the old ones), outdo competitors, make more profit, etc. Email marketing is a great way discover new leads and nurture existing ones.
To achieve this, a lot of effort has to be put into getting the business or brand in the eyes (and heart) of as many people as possible.
Businesses can be promoted and marketed in a number of ways, especially digitally: Social Media Marketing, Email marketing, Digital...
Free shipping only applicable to orders from ₦10,000 and above
Large items such as Air Conditioning, Dishwasher, Fridge/Freezer etc. do not apply
In response to customers’ unrelenting demands for free delivery service to be replicated in other cities within the country, Nigeria’s leading eCommerce company, Jumia has announced the extension of its free shipping via Jumia Express to more cities. The newly added cities are: Abuja, Port Harcourt, Ibadan and Abeokuta. Until now, the free delivery service only applied to orders above ₦15,000 within Lagos.
However, large items such as Air Conditioning, Dishwasher, Fridge/Freezer, Fitness machines, Home furniture, Mirror, Rug,...
Blockchain is basically a ledger; a distributed one. All transactions that occurred on that particular Blockchain are recorded and then stored on the ledger in a form of block data. Once the ledger successfully stores a transaction, it can be removed. This means that with each transaction, the longer the chain of data blocks become.
One of the implications of this is that the complete history of transactions from the recent ones to the first entry is available for verification always. A complex cryptography protects all the data recorded in the distributed ledger and when you possess the key, you...
The western world developed much faster than the rest of the planet. That saw a lot of technological advancements that was lost on the other parts of the world. With the advent of the internet though, that gap was bridged in some ways.
Then, a new problem arose – transacting financially, and doing so seamlessly.
Even though there are a lot of payment gateways (PayPal, Skrill, Neteller et al), only a few of them could be used by those on the other end of the seas from the founding countries.
Falling into that category a lot, the launch of Paystack came to...
Below is a step-by-step guide on how to build a Shopify store. If you have been looking to build an e-commerce centre with the highly-popular CMS tool, you are soon to find out that building a Shopify store is as easy as pie.
Well, that’s if you follow all the instructions in here to the letter.
If, for one reason or the other, you run into snags during the creation of your online store, reach out to me in the comments section and I’ll get back to you as soon as I can.
What is Shopify?
Shopify is a CMS package which was...
Technology has taken over the world and previously no one thought that there will come a time when people will be able to buy and sale things online but guess what? Technology made all the impossible look possible and today eCommerce sector is on top of all the other sectors.
The last couple of years have been amazing for eCommerce as a lot of new impressive additions were made to this sector. 2024 is expected to be a great year for eCommerce.
If you are someone who wants to take his eCommerce game to the next level then here are a...
WordPress is the most popular platform for building websites in 2025. If you are planning to build a website, WordPress will probably be one of the top platforms on your list. This is why hosting companies now offer Managed WordPress Hosting services optimized for the speed and security of the platform. In this article, we have compiled some of the Best WordPress Hosting for your next project.
Whether you are a small business owner, a blogger, or an aspiring entrepreneur, these hosting providers offer top-notch features, reliable performance, and stellar customer support.
So, if you are planning a WordPress website or...
Sending and receiving money has always been problematic in the past but now, the table has turned. PayPal has appeared as a miracle and an easy way out for sending and receiving money. Transferring money has never been this easy!
Sending money anywhere on the globe is now just one-click away. Do you want to know the amazing features of PayPal? Here we are going to enlighten you with the seven smartest features of PayPal that can make you a fan of this amazing thing and make your life way easier and stress-free.
1. Deals in a number of currencies
Stressed about...
Our lives were changed beyond comparison when the internet was first created. We embraced this technology and since its development, we have made sure to make it feel welcome in every imaginable field. Today, no activity, work or pleasure, can be carried out without stumbling onto the web.
Opportunists saw this as a chance to strike big, and the world of e-commerce was born. The use of internet in order to create a platform where consumers and sellers come together to carry out transactions is the new ‘it' business. Many, like Amazon, Flipkart, eBay, etc., have cashed in on it,...
It is true that the road to being a successful freelancer can be a long and torturous one. I can attest to this as I have been through the rough path before I finally found my way in the world of freelancing. When I first started on this journey, my initial thoughts were along the line of ‘how hard can freelancing be’.
I got to find out pretty quick that it can be as hard as anything. One of my misconceptions was that all I need to do is dump my day job, get a laptop and sit at home...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software are software tools that...
Zmobile is a mobile banking service from Zenith bank. Zmobile (meaning Zenith mobile) enables customers of Zenith bank to carry out various banking and...
AliExpress.com is an online shopping mall owned by China's top online marketplace, Alibaba.com. On AliExpress, you will find thousands of top Chinese exporters and...
