This year, the majority of consumers will be shopping online during the holiday season, with many planning on spending more this year compared to other years. The holiday season typically sees a spike in online activity, with the busiest days being between Black Friday and Cyber Monday.
However, with more consumers planning to do their shopping online, experts are seeing a surge in malicious cyber activity targeting unsuspecting consumers, including small businesses that are not prepared with the necessary cybersecurity infrastructure.
The holiday season tends to see a peak in online-related crime, with at least 48 percent of people saying that they have been scammed while shopping online during the holidays. A further 53 percent have said that they are most...
Email burst sending is a convenient solution to contact many people. It allows you to automate the preparation of messages, manage contacts, and lead the communication. Earlier, this process required significant human resources, time, and costs.
Modern services offer the same job simplified with convenient templates, contact list moderation, and tools for audience segmentation. It makes them perfect for both small businesses and large companies. Create personalized messages, moderate contact lists, and perform actions for any audience.
Mass email platforms offer a variety of convenient features. Still, there is no magic wand here. To ensure successful email delivery, follow basic recommendations. Ignoring these standards can hurt your sender reputation. Consequently, your emails will not reach the recipients' inboxes, even if they...
Looking for a .com or .org domain name for your website? .com, .org, and .net domain names are amongst the most popular in the world, visit any of the top domain name registrars to buy your own domain name. Here you will find some of the best domain name registrars.
Register a Domain Name
Here are some of the best domain name registration services that will enable you register .com domain names. I personally use Namecheap and GoDaddy to register .com domain names, so I can say their services are excellent.
Namecheap.com
GoDaddy.com
At these websites, you can start by searching for...
Getting a domain name free is quite easy. Most web hosting companies offer a free domain name when you buy a web hosting package. So, you need not pay for a domain name when you are buying web hosting as the web hosting service will offer you one.
While getting a domain name free might seem like a good deal, there is a downside, which makes me recommend that you buy your domain name separately.
The Downside
The downside of taking a free domain name with your web hosting is that the domain name remains free as long as you maintain the...
MasterCard has announced a partnership with a local Nigerian retailer, Flying Dove Limited, authorized distributor for Sony Corporation and owners and operators of Sony Centers in Nigeria. The partnership between MasterCard and Flying Dove will encourage customers to use electronic payment by offering 5% discount on purchases made with MasterCard at Sony Stores in Nigeria.
Where to Shop Online
Jumia.com.ng from ₦1500.00 View Offers
Speaking on the partnership, Omokehinde Ojomuyide, country manager, West Africa, MasterCard Worldwide said, "MasterCard cardholders will qualify for a 5% discount on the purchase of any item at Sony Centers across Nigeria.
In addition, and as part of the...
Selling something to a person once is not a very difficult proposition but to sustain it and make the person come back to you regularly is what good business is all about. The best way to beat competition and stand out in the crowd is to build a strong relationship with the customer. Here are some sure winners:
13 Keys to Good Customer Service Online
1. Make sure your product is good, if not excellent. Obviously a product not rated very highly by you cannot make much of an impact on discerning customers either. No ingenuous marketing strategy can work for...
Paying more for products online rather than in the store may not seem so unusual for most customers, but it might be surprising that an Apple user may pay more for the products they buy online when compared with a PC owner. Why is this the case? It’s another example of the increasing amount of data companies have about consumers that they are using to thief benefit.
It’s not a secret that Apple computers and devices will cost a user much more than a similarly loaded PC or most other smartphones, but some Apple fans prefer to make their purchases...
Through the use of the Internet, shopping for anything you want, is easy and convenient. People love shopping online these days. You can catch your desired products with few clicks. You need to be a little smart and clever while shopping online because of the huge competition and tempting advertisements which may get you trapped. You can do smart shopping and availing the best discounts and deals online.
Where to Shop Online
Jumia.com.ng from ₦1,500.00 View Offers
The online marketplace is the best way to buy the items you want. You can do shopping online whatever and whenever you want. Fashionable garments,...
Now-a-days, online shopping has become a trend in this modern world. People are more likely to do their shopping online because they can get fresh and exciting deals over the internet. Consumers now appreciate the advantages of shopping from malls or markets and shopping online.
Where to Shop Online
Jumia.com.ng from ₦1500.00 View Offers
From online stores, you can find the products that are not available from local shops. You will see a larger selection and varieties of products when you are going to do shopping online which can save you money, time as well as fuel. With few clicks, you can...
Online Business Directories and Local Business Listings enable you increase your visibility on the internet. They enable you list your business information all over the place online, putting it in front of more online consumers. As part of our going online series, we had a miniseries on online business directories and local listings, this page contains articles in the miniseries.
As a business person, you should not ignore listing your business information on online business directories. Listing on online business directories will give your business more exposure on the internet.
Online Business Directory Series
Google Places for Business Listing
Local Business...
It is no longer news that Facebook is the leading social media site with over 2.95 billion active users. That means Facebook should be an important item in your going online strategy. If you own a business, you should have some kind of presence on Facebook or you could be missing out on the huge marketing opportunity that Facebook offers. In this article, I will be introducing you to Facebook Marketing for Businesses.
Crafting a Winning Facebook Marketing Strategy
After setting up your business page, the next step is to devise a marketing strategy aimed at increasing your page's visibility and...
As part of our going online series, we featured a number articles about building a website for a business. These articles dealt with why you need to build a website for your business and the benefits you derive when you do so. With our going online series continuing, this page will link to all articles about building a website in the series.
So, if you are thinking about building a website for your business or have already built one, this page contains lots of resources about building websites. New articles on building websites will also be added to this page...
An e-commerce website will enable you accept electronic payment from your customers. Customers will be able to pay for your goods and services directly on your business website using e-payment methods like credit/debit cards, instant payment, and mobile money directly on your website. In this article we will be looking at building e-commerce websites for businesses.
Before Building an e-commerce Website
First, let’s have some reality check. Building an e-commerce website is not an all comers affair. You need to know that accepting payments online is just one part of the process, fulfilling the order is another and perhaps even more...
When people access the internet, they use all sorts of devices. Mobile devices like feature phones, smartphones, and tablets are now very important internet access devices. So, have you asked yourself how your business website, which looks fantastic on your computer looks on mobile devices?
Mobile is increasingly popular these days globally and in developing countries like Nigeria the number is even higher with most users accessing the internet via mobile phones. So as a business, you need to make sure your website is mobile friendly or you could be losing out on potential sales.
Your Customers are on Mobile
This blog...
Web templates and themes reduce the complexity of building websites. They may not be as simple as online website building tools that offer a simple point and drag interface, but they are definitely easier than creating websites from scratch.
With basic or medium range knowledge in HTML, CSS, PHP, and / or JavaScript one can easily customise and manipulate a web template.
A Website template is the part of the theme that represent the website's skeleton. They offer the structure and layout of a website. It may also come with some dummy content, which you will remove and add your own.
If...
With the popularity of social media sites like Facebook and Instagram a lot of businesses are going social. Social media sites offer brand pages for businesses to promote their products and services. However, a brand page should not be seen as a substitute for a business website.
Some businesses ignore building websites, preferring to open free brand pages on social media sites like Facebook. Even some businesses with websites focus more on building social media fan base updating their Facebook page regularly without bothering much about their websites.
Your website should be the HQ of your online presence. All your activities...
A website is as good as the relevance, accuracy, and the freshness of the content on it. Updating the information on a website is an important part of website management.
An outdated business website will misinform potential customers and could have severe impact on your business. In fact, it is better not to have a website than to have one with outdated content.
Your website should be an online front for your business. Every change in your business that is relevant to the sales of your products and services should be reflected on your website.
Top candidates for updates include price changes,...
A business website is a very important part of going online for any business. Your website should be the HQ of your online presence. It is on your website that you tell the world what you do and how they can access your products and services. To do this you must put a lot of thought on the content on your website and make sure it delivers on its purpose.
A website is not Fast-food
A website is not something you get off the shelf like fast food. Sure you can design a website in minutes or maybe days, but a...
Free website builders offer cheap solutions for creating websites, but like most things free there is always a catch or some form of limitation. To create a professional looking website it is not a bad idea to invest a little money on premium website builders.
In this article, we will focus on online premium website builders, because they are the best website builders if you want to build a professional looking website in a couple of minutes.
Premium website builders are tools that offer their services for a monthly fee. Usually there are different plans with each promising a list of...
Before building a website for your business, it is important to know the costs involved. This will ensure you budget adequately for the project. Some business owners think building a website is a one-off thing. You just build it and you go to sleep. However, there are fixed costs and recurrent costs involved in building a business website.
So, here are a few items to add to your budget. However, it is important to note that the cost of building a website depends on the complexity of its implementation. For example, a simple 5-page business website will usually cost much...
Having seen good reasons why you need to build a website for your business, you may be wondering how it is done. There are different ways you could design a website for your business.
One way is to employ a web designer to build your website for you. You can also design a website yourself using online tools like Wix that provide you with easy point and click solutions to web design.
If you like getting your hands dirty, you can even design your website from scratch using web design technologies like HTML, JavaScript, and CSS or using a website template.
In...
Having a website is an important part of going online. A website makes your business visible to the growing number of consumers online. In case the article on the 5 benefits of a business website is not enough for you, here are more reasons why you need to build a website for your business.
1. Increase Sales
A website will enable you provide information about your products and services online. Consumers are increasingly searching online for information about products and services they are interested in buying.
A website will make your business accessible to these high value consumers who are educated and...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software are software tools that...
Zmobile is a mobile banking service from Zenith bank. Zmobile (meaning Zenith mobile) enables customers of Zenith bank to carry out various banking and...
AliExpress.com is an online shopping mall owned by China's top online marketplace, Alibaba.com. On AliExpress, you will find thousands of top Chinese exporters and...
