This year, the majority of consumers will be shopping online during the holiday season, with many planning on spending more this year compared to other years. The holiday season typically sees a spike in online activity, with the busiest days being between Black Friday and Cyber Monday.
However, with more consumers planning to do their shopping online, experts are seeing a surge in malicious cyber activity targeting unsuspecting consumers, including small businesses that are not prepared with the necessary cybersecurity infrastructure.
The holiday season tends to see a peak in online-related crime, with at least 48 percent of people saying that they have been scammed while shopping online during the holidays. A further 53 percent have said that they are most...
Email burst sending is a convenient solution to contact many people. It allows you to automate the preparation of messages, manage contacts, and lead the communication. Earlier, this process required significant human resources, time, and costs.
Modern services offer the same job simplified with convenient templates, contact list moderation, and tools for audience segmentation. It makes them perfect for both small businesses and large companies. Create personalized messages, moderate contact lists, and perform actions for any audience.
Mass email platforms offer a variety of convenient features. Still, there is no magic wand here. To ensure successful email delivery, follow basic recommendations. Ignoring these standards can hurt your sender reputation. Consequently, your emails will not reach the recipients' inboxes, even if they...
So, you've recently launched a new company, and you're looking to overcome the two main challenges faced by most startups at the outset: generating brand awareness and engaging new consumers.
Now, chances are that you know the answer to those challenges lies in top-notch content marketing, but marketing strategies are not all created equal!
Fledgling companies need long-lived content that communicates crucial info while also getting people on board and excited about your new venture, and that’s exactly what animated explainer videos are for!
The problem, though, is that startups have some specific content needs that should shape the way you develop...
In the dropshipping industry, an important thing happened recently: the Oberlo app decided to close its dropshipping service and migrate to DSers to provide a better AliExpress dropshipping experience. The breaking news does bring a lot of changes in the e-commerce industry. We write the post to provide you with information about DSers and the Oberlo migration. The post also covers some best Oberlo alternatives to grow a dropshipping business without Oberlo.
Before learning that, we would like to clarify some data related to dropshipping such as its market size share, the market size of selected dropshipping platforms, and search...
Since the inception of technology all over the world, with the introduction of the internet, a lot of things have changed. Some years ago, the introduction of the internet also brought about the inception of digital lending. New techs have made it easier for people to borrow money and get loans, and the old way of borrowing was not so good for borrowers.
In the last ten years, several lending institutions have introduced digital lending. However, what is digital lending all about? Digital lending is a form of lending that is done over the internet.
It is a process where you...
What kind of consumer insights you can gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers.
Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy.
Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques.
Social Media
The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...
If you think that marketers have a pleasant job coming up with creative ads that will attract tons of consumers and drive sales, you may not be far from the truth, but you’re missing a key element of the digital marketer’s job description – hours and hours of going through numbers and all sorts of information.
No business in the world has exclusive rights to the entire market. Every company has at least one competitor. Being successful means constantly paying attention to what competitors do. As marketers, we need to focus on their marketing efforts, take notes, and make sure...
Trends come and go, but one thing stays the same – marketing automation makes all the difference in terms of competition and success. Businesses cannot attract, convert, and retain without any help from technology. Competition is too fierce, and consumer whims too fickle.
It’s even more challenging for B2Bs, whose future depends on the will of entire organizations.
After years of adoption and testing, we’ve finally arrived at the point of no return. Marketing automation has proven its immense potential enough times to be promoted into a modern-day business staple. Even consumers expect the impossible from brands, confident that automation will...
If you are a novice trader, you may be wondering what indices are and how to trade them. Indices trading can be a great way to diversify your portfolio and potentially earn profits in any market condition.
Indices trading reduces your risks by spreading your investments across many different securities.
In this article, we will introduce you to the world of indices trading and share some of the best strategies for success.
What is Indices Trading?
Index trading is a very popular way to invest in the stock market. In index investing, you will buy and sell on an entire group of stocks...
So, you want to boost your eShop's conversions but aren't sure the best way to go about it? With videos, of course!
Online shoppers have remarkably short attention spans, so to increase your eShop's conversion rate, you need to make it easy for them to learn more about you and your products.
Video content allows customers to see and hear what they want as they browse your website, online store, or social media profile. When done right, high-quality marketing videos can give you the most effective avenue to engage customers and prompt them into action.
But only if you understand how to...
Google Play has to be one of the most popular and well-known apps available today. This is due to the fact that many people's phones run on the Android operating system. Google Play offers a variety of services, including movies, games, and even books. Your Google Play gift card can be used to purchase games, movies, and music. You may even give a Google Play gift card to a loved one as a surprise.
You may have encountered difficulties such as "we need more information to redeem your gift card" and similar errors when trading gift cards. This is especially...
Without a doubt, social media videos are among the best tools available to boost user engagement with your content and brand. After all, the great thing about social platforms is precisely that your followers become active participants in your efforts, interacting and sharing your content to help you reach increasingly bigger audiences!
That is in theory, at least. In practice, you can’t post a random video, sit back, and just wait for it to “go viral”.
If your goal is to establish and nurture a healthy social media presence using videos, you need a strategy and methodology that produces content that...
⅓ of people have received a gift card they never used and $3 billion in gift cards went unused in 2019. Trading gift cards has become easier in recent times due to innovations in the tech space.
In today’s article, I’m explaining the best tools and resources to trade gift cards online effectively.
Technology has made a lot of aspects of our life a lot easier, from our career to education, to even leisure and of course, trading gift cards are not left out.
What are Gift Cards?
Gift cards are prepaid money cards used as an alternative means of payment when shopping....
Even in 2022, there are plenty of people out there who are trying to catch out countless online retailers. The big problem here is that they can often be small independent eCommerce merchants rather than big retailers who can potentially afford the loss created by these scammers. Here are some of the most common scams online merchants should watch out for in 2022.
Identify Theft
Obviously, one of the most common scams that you might have to face as an online retailer is that of identity theft. At some point, someone has had their identity and credit card information stolen, and...
Google is a game of chess, and the winner takes all. The key to ranking well on Google these days isn’t just optimizing your site for search engines -- it's also about making sure that you are following every rule in their book so as not get caught up with "missteps" like running afoul during on-page optimization efforts or using dubious technical tactics such as cloaking which were once considered legitimate but now carry steep penalties if detected by them! The on-page, off-page and technical counterparts form the trinity of SEO optimization.
You can use on-page SEO to improve your...
The address bar is where customer security begins. To increase the profitability of an online business, you may load it with hundreds of features. However, the ones that consistently establish their effectiveness may be summed up in three words: security, privacy, and speed.
In this article, we'll look at which feature handles these three.
What is HTTPS and Why It Is Important?
When someone visits your website, they left some information behind. HTTPS, which stands for "Safe Hypertext Transfer Protocol," is used to manage the data and allows for safe communication between the client's computer and the server. This protocol is in charge of...
The Events Calendar is offering 30% off site-wide through the end of the year. Save on the various events solutions from The Events Calendar. Want to build an events website in 2022? These are great deals here. View Offer
The Events Calendar offers solutions that enables you turn your WordPress website to an events booking website. The Events Calendar End of Year Sale offers deals on Events bundles as well as individual events solutions.
Save 30% Off All Events Calendar Products
Use coupon code eoy-2021 to get 30% off all solutions for building your events websites or online ticketing websites.
Get 30% off...
There's no doubt that videos are an excellent tool for reaching a large audience. Moreover, they are perfect for explaining something in record time and are highly engaging. Last but not least, people LOVE them!
So, when it comes to eCommerce businesses, there's no better strategy than showcasing a product through video content. It turns out that product videos are one of the best ways to present a product or service, boost consumer interest, and convert leads into customers.
The thing is that there’s not a single “best” approach – there are several avenues at your disposal when it comes to...
We all know that marketing trends are crucial to keep an eye out. But sometimes, a type of marketing content appears that’s so powerful that it becomes a staple for businesses --online and. off. That’s the deal with whiteboard animation videos.
On the surface, whiteboard animation seems incredibly simple. Maybe even way too simple.
It’s just an animated hand drawing a linear illustration on a white canvas, right? Yes, and ironically that’s what makes the style so compelling. This minimalistic approach to animated explainer videos turns any message into something easy for our brains to follow and retain -regardless of how...
HostGator India is offering amazing discounts for Black Friday and Cyber Monday 2024. HostGator India Black Friday and Cyber Monday offer up to 65% off web hosting. Get 65% off shared hosting, 30% off VPS hosting, and 15% off dedicated servers. View Offer
This is one of the best Black Friday hosting deals if you have a lot of Indian audience or reside in India and want to pay in the local currency.
HostGator is a leading provider of web hosting services and is offering 65% off its Shared hosting, Cloud Hosting, and Optimized WordPress plans if you pay for 6 months and...
Bluehost India Black Friday and Cyber Monday deals give you up to 70% off shared hosting, WordPress Hosting, and VPS Hosting. These are some of the best Black Friday Hosting deals for WordPress and VPS. You also get great deals on eCommerce and dedicated server hosting. View Offer
BlueHost India is offering some of the best Black Friday Deals for hosting. Other great options include Liquid Web, Nexcess, and Hostinger.
Bluehost India Black Friday and Cyber Monday Offers
Shared and WordPress hosting up to 70% Off @₹149/mo
Ecommerce hosting up to 43% Off @₹799/mo
Website builder up to 60% Off @₹99/mo
VPS hosting up...
Liquid Web Black Friday and Cyber Monday 2024 deals offer up to 85% off VPS hosting and up to 70% off dedicated server hosting. These are some of the best Black Friday hosting deals to check out if you are looking for VPS or Dedicated Server hosting. Pay as low as $8.85 per month for managed VPS hosting and just $36.50 per month for managed dedicated server hosting for your first 3-month term. View Offer.
These Liquid Web offers are some of the best Black Friday deals if you are looking for a managed VPS or a managed dedicated server...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software are software tools that...
Zmobile is a mobile banking service from Zenith bank. Zmobile (meaning Zenith mobile) enables customers of Zenith bank to carry out various banking and...
AliExpress.com is an online shopping mall owned by China's top online marketplace, Alibaba.com. On AliExpress, you will find thousands of top Chinese exporters and...
