This year, the majority of consumers will be shopping online during the holiday season, with many planning on spending more this year compared to other years. The holiday season typically sees a spike in online activity, with the busiest days being between Black Friday and Cyber Monday.
However, with more consumers planning to do their shopping online, experts are seeing a surge in malicious cyber activity targeting unsuspecting consumers, including small businesses that are not prepared with the necessary cybersecurity infrastructure.
The holiday season tends to see a peak in online-related crime, with at least 48 percent of people saying that they have been scammed while shopping online during the holidays. A further 53 percent have said that they are most...
Email burst sending is a convenient solution to contact many people. It allows you to automate the preparation of messages, manage contacts, and lead the communication. Earlier, this process required significant human resources, time, and costs.
Modern services offer the same job simplified with convenient templates, contact list moderation, and tools for audience segmentation. It makes them perfect for both small businesses and large companies. Create personalized messages, moderate contact lists, and perform actions for any audience.
Mass email platforms offer a variety of convenient features. Still, there is no magic wand here. To ensure successful email delivery, follow basic recommendations. Ignoring these standards can hurt your sender reputation. Consequently, your emails will not reach the recipients' inboxes, even if they...
When you are selecting the optimal hosting plan for your business, you are balancing between the volume of resources you need and the price you can afford to pay. Since requirements do vary, it could well be said that there is no such thing as the hosting plan that equally fits everyone.
Hostkey, one of the most reputable European dedicated server providers, offers a great variety of equally perfect hosting options. It means that each of them could turn out ideally suitable for a particular company, depending on the job to be done.
Well, the rule of thumb is that hosting...
The digital marketing trend that online brands cannot overlook this year is voice search. This is a digital trend that has put innovations like Cortana, Amazon Echo, Apples’ Siri and Google Assistant at the front foot.
The truth is, SEO experts now have a new responsibility of giving ample attention to optimizing their text-based content for search engines to use to answer voice search queries.
In the course of this article, I would be highlighting what voice search is, how it works and 10 easy ways an SEO expert can optimize content for voice search in 2021. Without further ado, let...
Introduction:
Financial independence is the most valuable part of your financial planning; you cannot ignore it from your end. If you want financial freedom, you must develop the proper financial planning to get the right financial back up in your old age.
Financial independence reflects the fact you must have enough resources without needing to work. If you plan well regarding your financial matters, you need not retire in your 60’s you can also retire earlier from that age.
Easy Steps to Become Financially Independent:
If you follow this article, you will understand the different ways you can apply to become financially...
Introduction to WooCommerce:
WooCommerce is a flexible, open-source eCommerce platform built completely on WordPress. It is one of the preferred platforms by the Web2Print industry as it ensures seamless onboarding, user-friendly backend access, enhanced features and personalization opportunities.
Apart from these capabilities, what makes WooCommerce an ideal choice for T-shirt printing businesses or Product Decorators is the availability of a wide range of plug-ins. Whether you need plug-ins to boost sales or for better site customization or marketing purposes, you can always find the right plug-in at the right price.
Apart from the wide range of plug-ins available on WooCommerce store, due...
Send money to Pakistan with ACE Money Transfer and choose Bank Alfalah as payout, and get a chance to win amazing prizes. These bumper prizes include various prizes for senders, including high-end laptops, smartwatches, gift vouchers.
On the receiving end, every month, two motorbikes winners will be announced. Moreover, a grand bumper prize of a brand new 1.8L Honda Civic car will be announced in December for the receiver. The offer is valid till December 2020.
If you want to send money to Pakistan and cannot figure out how to do it, then ACE Money Transfer is the best option for you....
Big money has always caused the lure of fraud and theft, long before the advent of the internet. Since it became a technology without which we can no longer live, the e-commerce and retail industry has become one of the most profitable and fastest-growing areas, as it covers almost all types of business.
The more companies go online, the more valuable data they generate, which means they become attractive victims for online scams. Is there a way to protect yourself and your business? Fortunately, there are a lot of them.
In this article, we will discuss the main methods for eCommerce...
Black Friday is the best time to buy web hosting as many of the best web hosting companies offer deep discounts during the period. A number of hosting companies have already launched Black Friday sales and will continue till Black Friday, through Small Business Saturday, and then end after Cyber Monday. Here we will share some of the best Black Friday hosting deals for 2024. For the best web hosting deal of 2024, Click Here
The Black Friday, Small Business Saturday, and Cyber Monday Sales are the best time to buy hosting for your future projects. This is because a...
Most businesses associate rebranding with excessive costs and multinational corporations that have time and resources available freely.
The truth is very different from that.
On average, businesses and organizations of all sizes change their brand identity every 7-10 years. It could be because they suffer from an identity crisis and believe it’s time to upgrade to newer ideals. Or may it’s just a question of vanity and they want to look and feel younger.
Either way, rebranding is like a facelift for your business and it can give you a new voice, identity and awareness among customers when done right. And thanks...
Although COVID-19 is a force driving the surge of recent online sales (according to statistics, e-commerce stores are shipping off 25% more products than they used to), the truth is, the dominance of online shopping over brick-and-mortar has been a long-lasting trend.
Way before the pandemic, 67% of millennials stated that they enjoy buying goods online more than visiting physical stores.
Coupled with the global quarantine, these statistics are proof for brick-and-mortar store owners that moving their businesses online is no longer optional. Whether or not you have a viable online shopping infrastructure is now a determining factor in the survival...
Nonprofits are working hard to modernize how they work with donors and acquire new ones.
One of the most important parts of that strategy? For most nonprofits, it’s the use of powerful tools including customer relationship management software or CRM. EveryAction data software consolidates all of the information you need in one place and helps you streamline donor management.
The following are some things to know about CRMs in general and considerations specific to a nonprofit.
What is a CRM?
CRM is a customer relationship management tool that helps with developing, acquiring, and retaining customers. In the situation of a nonprofit, a customer...
Black Friday, a term that once meant different things in different places has evolved to mean one thing globally; the largest sales event of the year. Some even refer to it as “the super bowl of the retail industry”. It is now an e-commerce game.
Although the term uses ‘Friday’, the event has now become a weekend event, starting on Friday after Thanksgiving and running through the weekend. 2024’s black Friday is set to officially begin on November 29.
However, a number of brands will start offering Black Friday deals before the 29th while others will start as early as the...
Creating a landing page for your brand allows you to communicate with your audience in your own terms. However, you want your website to have just the right amount of relevant information, addressing your clients in a captivating way.
So, how can you take full advantage of your landings’ possibilities? What is the most engaging medium to show people what your brand and products are all about?
You’ve guessed it! The answer is video – spoilers in the title, I know.
Right now, landing page videos have become the most effective medium to show (rather than tell) your products or services, and...
Presently, online purchase has become the norm and the preferred way to shop for many. The US's online market is the largest with around 200 million buyers online, with bets economy will rise to reach $491 billion and even more.
When the Covid-19 pandemic hit, almost everyone has started online shopping to avoid too much interaction. In a way, those going online business have got the customers, but it's not as good as it was back then.
To buy the best online product, there are some things that you must consider. From the comfort of your home, you can shop on...
A landing page is essential in modern marketing. The internet is a crowded place. Audiences are left there with unlimited adverts that are hard to deal with.
Here's the truth, offering numerous choices to your customers can get them stuck in decision-making hereby leaving them with options of not taking any action at all.
To prevent this, more than the display of graphics, text, and more, you have to create something that goes beyond looks good to looks great to keep your website visitors.
Obviously, all of these are brainstorming, and to be precise, you don't want to miss out on the...
E-commerce businesses are on the rise from the past decade, and now the Covid-19 situation has further contributed to their success. Stepping into the digital market is quite easy, but to make your mark and stand out among others is the real struggle.
Digital marketers often hire tech consulting firms to help them in establishing a successful e-commerce business. However, there are some things that you must know even if you have got some professional help.
One of the major mistakes we all make as a digital marketer is to think that our content is for everyone. We overlook the fact that targeting...
Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return which is quite impressive.
Now, email marketing can be complex sometimes which ultimately leads to reduced open and click through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing.
Do you feel that you are doing everything but...
There are many different kinds of barcodes available for your small business, all depending on your specific business needs. These range from the traditional one dimensional retail barcodes such as the EAN & UPC to the more complex two dimensional such as Quick Response Codes.
Sometimes it is hard to decide which are the ideal barcodes to use within your unique business situation. There are a few questions that you should ask yourself. Firstly, what do you need them for?
How many do you need? Are you supplying your products in bulk? Your answers to these questions will determine what kind...
Sales are the lifeblood of any business. You need to keep the sales flowing in to keep the business running.
Without sales, protecting the business from running out of service is difficult.
And on the other hand, getting those sales you need isn't easy at all.
Definitely, you don't want to miss a sale or lose a prospect after spending so much to get them on your landing page.
But the question is how do you keep sales rolling in?
That's where a sales funnel comes in.
What is A Sales Funnel?
A sales funnel is a roadmap that shows the buyer's journey toward the purchase...
If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business.
One of such high-end marketing tool is Kartra.
Kartra is an online marketing platform that you can use and be successful in your business. For instance, if you want to promote your product or service, you will need software like
Autoresponder
website builder
helpdesk software, etc.
And you know that this software would cost you a lot of money and technicalities that's where Kartra offers an all in one solution. You don’t need all of those complications at...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software are software tools that help you automate most of your marketing process. You segment your audience according to their interest or their stage in the buying process and target each segment with messages that will trigger desired results for your business as well as measure the effectiveness of your marketing campaign.
These tools can also enable you to personalize the marketing message with unique attributes of each member of your audience. They also cover advanced marketing processes like following up...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software are software tools that...
Zmobile is a mobile banking service from Zenith bank. Zmobile (meaning Zenith mobile) enables customers of Zenith bank to carry out various banking and...
AliExpress.com is an online shopping mall owned by China's top online marketplace, Alibaba.com. On AliExpress, you will find thousands of top Chinese exporters and...
