The Fourth Edition of the Zenith Tech Fair, tagged “Future Forward 4.0: Embedded Finance, Cybersecurity & Growth Imperatives – The Impact of AI”, is set to hold on Thursday, November 21, 2024, at the Eko Convention Centre, Eko Hotels & Suites, Victoria Island, Lagos, from 8.00 a.m. to 6.00 p.m.
The fair will showcase leading technological innovations that cut across Artificial Intelligence, Cybersecurity, Risk Management, Compliance, Financial Intelligence, Cloud Computing, and Communication Technologies, among others.
The event will also feature a Start-up Pitch Competition – Zecathon – to identify innovative startups, panel discussions, masterclasses and exhibitions.
Among the rich lineup of activities, the event will feature opening remarks by Jim Ovia, CFR, Founder and Chairman of Zenith Bank and a welcome address...
If you are looking for the best web hosting in Nigeria, you have two options. You can either choose a reliable Nigeria-based web hosting company or a global hosting provider. As a business or an entrepreneur in Nigeria, you want affordable web hosting without compromising on performance.
A Nigeria-based web host is one with an office in Nigeria, offering you the additional convenience of paying in Naira. For global hosting companies, you will be required to make payments in a foreign currency, usually the US dollar.
If you are currently wondering which web hosting companies to choose for your business in Nigeria, I have been using hosting services since 2009 and will be helping you make that choice here.
I will be...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software are software tools that help you automate most of your marketing process. You segment your audience according to their interest or their stage in the buying process and target each segment with messages that will trigger desired results for your business as well as measure the effectiveness of your marketing campaign.
These tools can also enable you to personalize the marketing message with unique attributes of each member of your audience. They also cover advanced marketing processes like following up...
Big data has been a boon to businesses large and small. Over the last decade, companies have begun collecting and using consumer data to improve their marketing strategy, products, and customer experience. While this use of big data has led to a competitive edge, it also has a downside: risks to consumer privacy and sensitive company information.
Cybercrime is on the rise, and data is our most valuable asset. Losses from cybercrime are expected to reach a staggering $6 trillion by 2021, and many of these attacks target small businesses.
Consumers need to be wary of any attempt to steal their...
Whether you’re an ace developer, a management consultant, or a copywriter, if you’re freelancing, you need to keep your duck in orders and your processes organized.
Getting ahead in an increasingly competitive gig economy environment is reliant on you providing the very best service possible to your clients.
Luckily, there are a few handy tools to help you do just that. Here, we take a look at five of the top tools for freelancers in 2023.
1. Writing — Hemingway App
Named after the famously terse writer, Ernest Hemingway, the Hemingway app promises to make your writing “bold and clear.” Even if you...
Bounce rate is a term that, by itself, scares many people who have not yet had close contact with web analytics.
Despite much confusion, and many people do not understand what it represents, it is a fundamental metric to evaluate the effectiveness of digital marketing actions.
It is also a valuable input to know what to optimize, where to optimize and how to optimize.
What Bounce Rate Means
A bounce rate is a number expressed as a percentage, and it indicates how many visitors visited a single page of your company website and then left, without continuing to navigate to the next page....
Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends.
Recent email marketing statistics show that:
The number of active email users is forecasted to reach 4.3 billion in 2023.
293.6 billion emails were sent and received each day in 2019.
The average expected ROI is $42 for every $1 you spend on email marketing.
The escalating use of emails makes every business use it carefully. Offering value via email marketing must be a priority with every email.
You can adopt two different types...
Are you wondering about IP addresses and figuring out how to look up your IP address? There are many different reasons that you may have to look up your IP address but most of us don’t know how to.
Don’t worry because we have outlined the basic and most important facts you need to know about IP addresses as well as the difference between IPv4 and IPv6 address types below.
What is an IP Address?
IP, short for Internet Protocol, is the virtual address of your internet device (desktop, laptop, smartphone, etc) which is connected to the internet. The IP address is...
Want to be successful on TikTok? Well, it is all going to come down to those sweet views and likes. How do you get them? Well, while there is a little bit of luck involved in the process, there are a few things you can do to up the chance of getting views on your videos. These tips should help.
Watch the Pros
If you want to learn how to do something, then watch what the pros are doing. If you spot somebody who is wildly successful on TikTok, then you will want to start to dissect why they are popular.
Remember,...
We know we should ignore spam emails that contain offers too good to be true. They usually go straight to our spam folders. However, widespread awareness of these scams has not made them go away. Scammers became more creative instead.
How It Works
Scams involving Nigerian princes have been around since the earliest days of the internet. In fact, they have become quite cliché. Also known as 419 scams, they are a variation of a type of scam that has been around for centuries.
Known as the Spanish prisoner swindle, it first emerged in the aftermath of the French Revolution. The scam...
Is your boyfriend acting all suspicious? Are you curious about knowing what they are up to behind your back? In this article we show you how to track your boyfriend's phone and location to find out where they are. This will either give you peace of mind or confirm your suspicion that they are cheating on you.
So, you fell head over heels for your boyfriend and aver proudly that you’re the love of his life. And, he feels the same for you. It sounds great, right? However, one path that you shouldn’t take in this situation is to trust...
Search engine optimization (SEO) is a crucial aspect of marketing. While other digital marketing strategies are indeed successful, the most influential campaigns are made based on SEO.
SEO allows consumers to find a company easily in search engines such as Google. More traffic means more conversions, hence more sales.
Businesses must implement effective SEO strategies to increase their revenue. You can contact Robin Ooi to assist you with developing SEO strategies that will suit your business needs.
1. Improve user experience across the entire website
As a website owner, you must have that desire to offer best results when you are optimizing your...
Multichoice, a South African TV satellite dish operator will be adding streaming services like Amazon Prime Video and Netflix to its DSTV platform soon. This new development comes as the TV operator continues to experience growth in the market, adding about 900,000 GOTV and DStv subscribers to its pay-TV platform over its last financial year.
Already, Multichoice offers its video-on-demand subscription-based streaming service, but in a bid to add a new set of fresh subscribers to its already large 19.5 million subscriber base, the company is looking to add the Netflix and Amazon Video Prime streaming services to the services...
Finding new ways to engage your audience and direct traffic to your website isn’t an easy task for many businesses in these unstable times. That’s why it’s a good idea to rethink your social media marketing strategy and start to use LikedIn to reach more of your potential clients.
LinkedIn, arguably the most professional social media platform out there, is often overlooked. But it shouldn’t be as it is a highly effective platform for networking and reaching out to your potential clients or business partners.
This article lists the best ideas on how to engage your target audience on LinkedIn.
1. Appeal...
Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools you can supercharge your marketing effort to deliver the best results.
These tools will help you create and manage your content marketing funnel, create amazing content, manage your outreach campaign, effectively engage with your leads, as well as manage your team.
Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. I have used some of these tools personally and they have helped me in building my brand. They can help you build...
We are living in an era where email is considered one of the most important ways of communication. Most of our work and personal correspondence go through emails. Therefore, it becomes crucial to keep our mailbox clean in order to stay productive at work and in life. A messy mailbox can distract a lot when you need to find important messages in a short time.
However, it may be not as easy as it sounds. We are in 2020 where everyone has a busy digital life and most often we use our work email account for sign up at various...
In recent years, cyber security threats have become even more prevalent and damaging to businesses and other organizations. One reason for this is the increased dependency on smart devices and remote work. Any device connected to a network is a potential entry point for hackers. Every desktop, laptop, tablet, or phone used for work puts the business at higher risk.
Even the best antivirus software often cannot detect every type of cyber attack. However, EDR systems have become a viable solution in recent years. These systems actively monitor each endpoint in a network, preventing potential hacks.
Currently, EDR is the most...
Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them.
Robert Cialdini, a psychologist, had written about the principles of influence in his famous book "Influence: Science & Practice". These principles are used in every aspect of communication. But the use of the principles in online sales is what can change how you market online.
Here are the six principles of influence and how it can be...
“Uber For” is revolutionizing the different industries by catering to the on-demand needs of the category and the different niches. For instance, Uber for food has now resulted in on-demand food that you can call for at any time, and track till it arrives at your doorstep.
“Uber for” or on-demand has revolutionized the food, grocery, laundry, medical, salons, and other industries. It has even hit the job industries such as carpentry, plumbing, and others, making it more like a marketplace for the people who want to avail the service and the sellers who are providing these services.
The only difference...
Boredom is now a regular theme. Thanks to the current situation caused by the COVID-19 pandemic, it's gotten to whole new levels. As a result, many people have tried out different ways to effectively beat it.
That's easier said than done though, even with a computer and the best games around. Thankfully, this article will roll out ten creative and effective ways to help you use that computer and Internet connection to beat boredom.
To wit...
1. Live TV and Movie Streaming:
Remember all those shows and movies you barely had time to see? Well, there's no better time to watch them than...
WordPress accounts for over 35% of the entire websites on the web as it is the most commonly used CMS in the world. If you are new to the world of websites or blogging, the question that would probably be on your mind is what is WordPress?
When you start navigating google search, scrolling down the pages you will come across a large number of websites that are primarily built on WordPress.
However, there are other web creation tools available in the market that are providing great CMS features but, no one is quite as popular as WordPress.
The manifest reason behind...
Right from its launch, Angular JS has ruled the world of open-source application development. As a highly advanced feature-rich and client-side framework, Angular is adopted and used widely by web development firms and individual developers all over the world. Angular web development is a very in demand venture these days.
Building a CRUD App with Angular
When it comes to building a Crud app with Angular, there are essentials that an Angular web developer practices. The first thing to do is to deal with a mountain of data. This data then that lives on the server is dealt with using HTTP...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software are software tools that...
Nigerian Nollywood movies quality has grown from the typical traditional English, Yoruba, and Igbo movies you knew in the 90’s to top-class and quality...
Congratulations! Your Monthly 1.5GB data plan has been successfully renewed.
Is this the kind of message you are getting? Auto-renewal is convenient, but can be...
