Today, Instagram is a vital engine for branding and business, making community growth a top priority. But growth is rarely a straight line. For most creators, seeing a drop in follower count feels like a personal blow because those numbers represent real connections.
This is why monitoring Instagram unfollowers is a practical necessity, not just a vanity project. To protect your digital market value, you must understand why people leave and how to pivot your strategy effectively.
Why Do People Unfollow on Instagram?
To keep your account on an upward path, you need to understand digital audience behavior. People are protective of their feeds, and an unfollow is usually a reaction to a change in the value you provide.
The Content Disconnect:...
Reconnecting with old friends can feel emotional and uncertain, especially when time, distance, and life changes get in the way. The most effective online platforms reduce that friction by focusing on comfort, clarity, and shared context. Below are the key features that genuinely make reconnection easier, more natural, and more rewarding.
1. Search Built Around Shared History, Not Just Names
Names change, memories fade, and details blur over time. Strong platforms allow users to search using schools, years, locations, and shared experiences.
This context-first approach makes finding the right person far easier than relying on names alone and reduces the risk of awkward misidentification.
2. Digital Yearbooks That Trigger Recognition
Photos are often more powerful than names. Digital yearbooks help users recognize faces instantly,...
With much advancement in technology, several companies across the world are having a major moment right now. Hadn't it been for tech-oriented solutions, many businesses would have never seen the light of the day.
Especially when it comes to outsourced IT support, a modern business wants to become more competitive. If you’re a business owner yourself, you will consider every possible way to magnify the strength of your firm in terms of technology.
So before you decide to take the concrete decision of hiring professional IT services, read on to know their benefits:
Lower Labour Costs
Although it sounds weird, IT services can...
Nigerians are in love with cryptocurrencies. The country saw a 210% rise in cryptocurrency usage and trade over the year. This means that in Africa, Nigeria is the country with the fastest adoption of crypto assets, consequently opening opportunities for those looking to make money on the side by trading or looking to make a full-time job trading.
The opportunities are wide open for those entering the market now as Nigeria is also the country with the most number of BTC ATMs in Africa. This is a clear sign that the country's adoption of crypto is not a trend likely...
If you are thinking of starting an online business, then you may have heard of marketing automation platforms that can help scale your business. One of these high-end marketing tools is Kartra.
Kartra is an online marketing platform that you can use to succeed in your business. For instance, if you want to promote your product or service, you will need software like
Autoresponder
website builder
helpdesk software, etc.
And you know that this software would cost you a lot of money and technicalities, that's where Kartra offers an all-in-one solution. You don’t need all of those complications at a high...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you automate most of your marketing process. You segment your audience by interest or stage in the buying process, target each segment with messages that drive the results you want for your business, and measure the effectiveness of your marketing campaign.
These tools can also help you personalize the marketing message with each member's unique attributes. They also cover advanced marketing processes, such as following up with your leads and customers.
Marketing automation tools cover a wide range...
Big data has been a boon to businesses large and small. Over the last decade, companies have begun collecting and using consumer data to improve their marketing strategy, products, and customer experience. While this use of big data has led to a competitive edge, it also has a downside: risks to consumer privacy and sensitive company information.
Cybercrime is on the rise, and data is our most valuable asset. Losses from cybercrime are expected to reach a staggering $6 trillion by 2021, and many of these attacks target small businesses.
Consumers need to be wary of any attempt to steal their...
Whether you’re a writer, designer, consultant, or developer, if you’re freelancing, you need to keep your ducks in order and your processes organized. With remote work becoming the norm, the right tools can make or break your success.
Getting ahead in an increasingly competitive gig economy environment is reliant on you providing the very best service possible to your clients.
Luckily, there are a few handy tools to help you do just that. From AI-powered platforms to time-tested productivity suites, here’s a curated list of the 10 best tools for freelancers this year, designed to help you manage projects, communicate seamlessly,...
Bounce rate is a term that, by itself, scares many people who have not yet had close contact with web analytics.
Despite much confusion, and many people do not understand what it represents, it is a fundamental metric to evaluate the effectiveness of digital marketing actions.
It is also a valuable input to know what to optimize, where to optimize and how to optimize.
What Bounce Rate Means
A bounce rate is a number expressed as a percentage, and it indicates how many visitors visited a single page of your company website and then left, without continuing to navigate to the next page....
Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends.
Recent email marketing statistics show that:
The number of active email users is forecasted to reach 4.3 billion in 2023.
293.6 billion emails were sent and received each day in 2019.
The average expected ROI is $42 for every $1 you spend on email marketing.
The escalating use of emails makes every business use them carefully. Offering value via email marketing must be a priority with every email.
You can adopt two different types...
Are you wondering about IP addresses and figuring out how to look up your IP address? There are many different reasons that you may have to look up your IP address but most of us don’t know how to.
Don’t worry because we have outlined the basic and most important facts you need to know about IP addresses as well as the difference between IPv4 and IPv6 address types below.
What is an IP Address?
IP, short for Internet Protocol, is the virtual address of your internet device (desktop, laptop, smartphone, etc) which is connected to the internet. The IP address is...
Want to be successful on TikTok? Well, it is all going to come down to those sweet views and likes. How do you get them? Well, while there is a little bit of luck involved in the process, there are a few things you can do to up the chance of getting views on your videos. These tips should help.
Watch the Pros
If you want to learn how to do something, then watch what the pros are doing. If you spot somebody who is wildly successful on TikTok, then you will want to start to dissect why they are popular.
Remember,...
We know we should ignore spam emails that contain offers too good to be true. They usually go straight to our spam folders. However, widespread awareness of these scams has not made them go away. Scammers became more creative instead.
How It Works
Scams involving Nigerian princes have been around since the earliest days of the internet. In fact, they have become quite cliché. Also known as 419 scams, they are a variation of a type of scam that has been around for centuries.
Known as the Spanish prisoner swindle, it first emerged in the aftermath of the French Revolution. The scam...
Is your boyfriend acting all suspicious? Are you curious about what they are up to behind your back? In this article, we show you how to track your boyfriend's phone and location to find out where they are. This will either give you peace of mind or confirm your suspicion that they are cheating on you.
So, you fell head over heels for your boyfriend and aver proudly that you’re the love of his life. And, he feels the same for you. It sounds great, right? However, one path that you shouldn’t take in this situation is to trust him...
Search engine optimization (SEO) is a crucial aspect of marketing. While other digital marketing strategies are indeed successful, the most influential campaigns are made based on SEO.
SEO allows consumers to find a company easily in search engines such as Google. More traffic means more conversions, hence more sales.
Businesses must implement effective SEO strategies to increase their revenue. You can contact Robin Ooi to assist you with developing SEO strategies that will suit your business needs.
1. Improve user experience across the entire website
As a website owner, you must have that desire to offer best results when you are optimizing your...
Multichoice, a South African TV satellite dish operator, will be adding streaming services like Amazon Prime Video and Netflix to its DSTV platform soon. This new development comes as the TV operator continues to experience growth in the market, adding about 900,000 GOTV and DStv subscribers to its pay-TV platform over its last financial year.
Already, Multichoice offers its video-on-demand subscription-based streaming service, but in a bid to add a new set of fresh subscribers to its already large 19.5 million subscriber base, the company is looking to add the Netflix and Amazon Video Prime streaming services to the services...
Finding new ways to engage your audience and drive traffic to your website isn’t easy for many businesses in these unstable times. That’s why it’s a good idea to rethink your social media marketing strategy and start to use LinkedIn to reach more of your potential clients.
LinkedIn, arguably the most professional social media platform, is often overlooked. But it shouldn’t be, as it is a highly effective platform for networking and reaching out to your potential clients or business partners.
This article lists the best ideas on how to engage your target audience on LinkedIn.
1. Appeal to your Potential Clients...
Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools, you can supercharge your marketing efforts to deliver the best results.
These tools will help you create and manage your content marketing funnel, create amazing content, manage your outreach campaign, effectively engage with your leads, and manage your team.
Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. I have used some of these tools personally, and they have helped me in building my brand. They can help you build yours, too.
In...
We are living in an era where email is considered one of the most important ways of communication. Most of our work and personal correspondence goes through email. Therefore, it becomes crucial to keep our mailboxes clean in order to stay productive at work and in life. A messy mailbox can distract a lot when you need to find important messages in a short time.
However, it may not be as easy as it sounds. These days, almost everyone has an active digital life, and most often, we use our work email account to sign up for various shopping websites,...
In recent years, cyber security threats have become even more prevalent and damaging to businesses and other organizations. One reason for this is the increased dependency on smart devices and remote work. Any device connected to a network is a potential entry point for hackers. Every desktop, laptop, tablet, or phone used for work puts the business at higher risk.
Even the best antivirus software often cannot detect every type of cyber attack. However, EDR systems have become a viable solution in recent years. These systems actively monitor each endpoint in a network, preventing potential hacks.
Currently, EDR is the most...
Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them.
Robert Cialdini, a psychologist, had written about the principles of influence in his famous book "Influence: Science & Practice". These principles are used in every aspect of communication. But the use of the principles in online sales is what can change how you market online.
Here are the six principles of influence and how it can be...
“Uber For” is revolutionizing the different industries by catering to the on-demand needs of the category and the different niches. For instance, Uber for food has now resulted in on-demand food that you can call for at any time, and track till it arrives at your doorstep.
“Uber for” or on-demand has revolutionized the food, grocery, laundry, medical, salons, and other industries. It has even hit the job industries such as carpentry, plumbing, and others, making it more like a marketplace for the people who want to avail the service and the sellers who are providing these services.
The only difference...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you...
Nigerian Nollywood movies quality has grown from the typical traditional English, Yoruba, and Igbo movies you knew in the 90’s to top-class and quality...
Congratulations! Your Monthly 1.5GB data plan has been successfully renewed.
Is this the kind of message you are getting? Auto-renewal is convenient, but can be...
