Future Business Academy, a new AI training platform from Belfast-based digital agency ProfileTree, has launched a free introductory course designed to help small and medium-sized businesses implement artificial intelligence tools without technical expertise or large budgets.
The programme addresses a widening skills gap as AI adoption accelerates across UK industries. While enterprise companies invest heavily in AI infrastructure, most SMEs lack the resources or knowledge to take advantage of the same tools reshaping how businesses operate.
Future Business Academy is a specialist AI training provider based in Belfast, Northern Ireland. The platform offers both free and premium programmes for businesses looking to implement artificial intelligence tools effectively. The academy is part of ProfileTree, a digital agency that has trained over 1,000...
Suppose a salesperson who is committed to work sends a series of fifty templated emails into an empty inbox at the beginning of the week. They are productive, and throughout the city, their opportunities are saluting an inhumane morning ritual: the mass-delete. The hard work with a single swipe disappears into the digital gulf, since it was the same as the noise in question; the brand is considered non-existent, and the quota is impossible to achieve.
This is the frightening fact: it is now a death sentence to be average in your pipeline. Contemporary consumers are ruthlessly effective in sieving generic communication, and unless you mention their particular business issues in the opening sentence, they are not aware that you...
If you are thinking of starting an online business, then you may have heard of marketing automation platforms that can help scale your business. One of these high-end marketing tools is Kartra.
Kartra is an online marketing platform that you can use to succeed in your business. For instance, if you want to promote your product or service, you will need software like
Autoresponder
website builder
helpdesk software, etc.
And you know that this software would cost you a lot of money and technicalities, that's where Kartra offers an all-in-one solution. You don’t need all of those complications at a high...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you automate most of your marketing process. You segment your audience by interest or stage in the buying process, target each segment with messages that drive the results you want for your business, and measure the effectiveness of your marketing campaign.
These tools can also help you personalize the marketing message with each member's unique attributes. They also cover advanced marketing processes, such as following up with your leads and customers.
Marketing automation tools cover a wide range...
Big data has been a boon to businesses large and small. Over the last decade, companies have begun collecting and using consumer data to improve their marketing strategy, products, and customer experience. While this use of big data has led to a competitive edge, it also has a downside: risks to consumer privacy and sensitive company information.
Cybercrime is on the rise, and data is our most valuable asset. Losses from cybercrime are expected to reach a staggering $6 trillion by 2021, and many of these attacks target small businesses.
Consumers need to be wary of any attempt to steal their...
Whether you’re a writer, designer, consultant, or developer, if you’re freelancing, you need to keep your ducks in order and your processes organized. With remote work becoming the norm, the right tools can make or break your success.
Getting ahead in an increasingly competitive gig economy environment is reliant on you providing the very best service possible to your clients.
Luckily, there are a few handy tools to help you do just that. From AI-powered platforms to time-tested productivity suites, here’s a curated list of the 10 best tools for freelancers this year, designed to help you manage projects, communicate seamlessly,...
Bounce rate is a term that, by itself, scares many people who have not yet had close contact with web analytics.
Despite much confusion, and many people do not understand what it represents, it is a fundamental metric to evaluate the effectiveness of digital marketing actions.
It is also a valuable input to know what to optimize, where to optimize and how to optimize.
What Bounce Rate Means
A bounce rate is a number expressed as a percentage, and it indicates how many visitors visited a single page of your company website and then left, without continuing to navigate to the next page....
Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends.
Recent email marketing statistics show that:
The number of active email users is forecasted to reach 4.3 billion in 2023.
293.6 billion emails were sent and received each day in 2019.
The average expected ROI is $42 for every $1 you spend on email marketing.
The escalating use of emails makes every business use them carefully. Offering value via email marketing must be a priority with every email.
You can adopt two different types...
Are you wondering about IP addresses and figuring out how to look up your IP address? There are many different reasons that you may have to look up your IP address but most of us don’t know how to.
Don’t worry because we have outlined the basic and most important facts you need to know about IP addresses as well as the difference between IPv4 and IPv6 address types below.
What is an IP Address?
IP, short for Internet Protocol, is the virtual address of your internet device (desktop, laptop, smartphone, etc) which is connected to the internet. The IP address is...
Want to be successful on TikTok? Well, it is all going to come down to those sweet views and likes. How do you get them? Well, while there is a little bit of luck involved in the process, there are a few things you can do to up the chance of getting views on your videos. These tips should help.
Watch the Pros
If you want to learn how to do something, then watch what the pros are doing. If you spot somebody who is wildly successful on TikTok, then you will want to start to dissect why they are popular.
Remember,...
We know we should ignore spam emails that contain offers too good to be true. They usually go straight to our spam folders. However, widespread awareness of these scams has not made them go away. Scammers became more creative instead.
How It Works
Scams involving Nigerian princes have been around since the earliest days of the internet. In fact, they have become quite cliché. Also known as 419 scams, they are a variation of a type of scam that has been around for centuries.
Known as the Spanish prisoner swindle, it first emerged in the aftermath of the French Revolution. The scam...
Is your boyfriend acting all suspicious? Are you curious about what they are up to behind your back? In this article, we show you how to track your boyfriend's phone and location to find out where they are. This will either give you peace of mind or confirm your suspicion that they are cheating on you.
So, you fell head over heels for your boyfriend and aver proudly that you’re the love of his life. And, he feels the same for you. It sounds great, right? However, one path that you shouldn’t take in this situation is to trust him...
Search engine optimization (SEO) is a crucial aspect of marketing. While other digital marketing strategies are indeed successful, the most influential campaigns are made based on SEO.
SEO allows consumers to find a company easily in search engines such as Google. More traffic means more conversions, hence more sales.
Businesses must implement effective SEO strategies to increase their revenue. You can contact Robin Ooi to assist you with developing SEO strategies that will suit your business needs.
1. Improve user experience across the entire website
As a website owner, you must have that desire to offer best results when you are optimizing your...
Multichoice, a South African TV satellite dish operator, will be adding streaming services like Amazon Prime Video and Netflix to its DSTV platform soon. This new development comes as the TV operator continues to experience growth in the market, adding about 900,000 GOTV and DStv subscribers to its pay-TV platform over its last financial year.
Already, Multichoice offers its video-on-demand subscription-based streaming service, but in a bid to add a new set of fresh subscribers to its already large 19.5 million subscriber base, the company is looking to add the Netflix and Amazon Video Prime streaming services to the services...
Finding new ways to engage your audience and direct traffic to your website isn’t an easy task for many businesses in these unstable times. That’s why it’s a good idea to rethink your social media marketing strategy and start to use LikedIn to reach more of your potential clients.
LinkedIn, arguably the most professional social media platform out there, is often overlooked. But it shouldn’t be as it is a highly effective platform for networking and reaching out to your potential clients or business partners.
This article lists the best ideas on how to engage your target audience on LinkedIn.
1. Appeal...
Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools, you can supercharge your marketing efforts to deliver the best results.
These tools will help you create and manage your content marketing funnel, create amazing content, manage your outreach campaign, effectively engage with your leads, and manage your team.
Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. I have used some of these tools personally, and they have helped me in building my brand. They can help you build yours, too.
In...
We are living in an era where email is considered one of the most important ways of communication. Most of our work and personal correspondence goes through email. Therefore, it becomes crucial to keep our mailboxes clean in order to stay productive at work and in life. A messy mailbox can distract a lot when you need to find important messages in a short time.
However, it may not be as easy as it sounds. These days, almost everyone has an active digital life, and most often, we use our work email account to sign up for various shopping websites,...
In recent years, cyber security threats have become even more prevalent and damaging to businesses and other organizations. One reason for this is the increased dependency on smart devices and remote work. Any device connected to a network is a potential entry point for hackers. Every desktop, laptop, tablet, or phone used for work puts the business at higher risk.
Even the best antivirus software often cannot detect every type of cyber attack. However, EDR systems have become a viable solution in recent years. These systems actively monitor each endpoint in a network, preventing potential hacks.
Currently, EDR is the most...
Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them.
Robert Cialdini, a psychologist, had written about the principles of influence in his famous book "Influence: Science & Practice". These principles are used in every aspect of communication. But the use of the principles in online sales is what can change how you market online.
Here are the six principles of influence and how it can be...
“Uber For” is revolutionizing the different industries by catering to the on-demand needs of the category and the different niches. For instance, Uber for food has now resulted in on-demand food that you can call for at any time, and track till it arrives at your doorstep.
“Uber for” or on-demand has revolutionized the food, grocery, laundry, medical, salons, and other industries. It has even hit the job industries such as carpentry, plumbing, and others, making it more like a marketplace for the people who want to avail the service and the sellers who are providing these services.
The only difference...
Boredom is now a regular theme. Thanks to the current situation caused by the COVID-19 pandemic, it's gotten to whole new levels. As a result, many people have tried out different ways to effectively beat it.
That's easier said than done though, even with a computer and the best games around. Thankfully, this article will roll out ten creative and effective ways to help you use that computer and Internet connection to beat boredom.
To wit...
1. Live TV and Movie Streaming:
Remember all those shows and movies you barely had time to see? Well, there's no better time to watch them than...
WordPress accounts for over 35% of the entire websites on the web as it is the most commonly used CMS in the world. If you are new to the world of websites or blogging, the question that would probably be on your mind is what is WordPress?
When you start navigating google search, scrolling down the pages you will come across a large number of websites that are primarily built on WordPress.
However, there are other web creation tools available in the market that are providing great CMS features but, no one is quite as popular as WordPress.
The manifest reason behind...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you...
Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools, you can supercharge...
Nigerian Nollywood movies quality has grown from the typical traditional English, Yoruba, and Igbo movies you knew in the 90’s to top-class and quality...
Congratulations! Your Monthly 1.5GB data plan has been successfully renewed.
Is this the kind of message you are getting? Auto-renewal is convenient, but can be...
