Email Marketing

As new digital marketing techniques arise and mature, promotional emails remain one of the marketer’s most reliable instruments. In this article, we’ll share solutions to common problems with email campaigns. Aside from these, you are welcome to make use of helpful practical recommendations that will enable you to craft more efficient campaigns at a lower cost. Data Is the Key Whichever choices you make when it comes to marketing your goods and services, make sure they are data-driven. In the context of email marketing, Unisender email analytics is an immensely powerful set of tools that you can use to inform your decisions...

GetResponse Black Friday / Cyber Monday deals will run from Monday, November 20 to Thursday, November 30, 2024. The leading email marketing and marketing automation provider is offering up to 40% off all plans. See Offers. You get up to 40% off the two-year plan. This Black Friday deal is available to both new customers and for upgrades. GetResponse Black Friday deals will also feature a 15% discount for new accounts and upgrades as well as 30% off the one-year plan. However, you need to hurry as there are limited accounts. For example, as at the time of updating this page,...

Constant Contact is offering great deals on its state-of-the-art internet marketing tools this Black Friday. It is not even November yet, but Contact Contact already has mouthwatering deals live for Black Friday. Get 30% off a 4-month subscription to any of the plans of the email marketing tool in Constant Contact Black Friday 2024 Deals. See Deals Here Last year there were three rounds of sale running from Pre-thanksgiving, Black Friday / Small Business Saturday, and Cyber Monday, but this year, the company is starting very early. Here you will find the dates for the Constant Constant Black Friday deals. The...

Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return which is quite impressive. Now, email marketing can be complex sometimes which ultimately leads to reduced open and click through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing. Do you feel that you are doing everything but...

If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business. One of such high-end marketing tool is Kartra. Kartra is an online marketing platform that you can use and be successful in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities that's where Kartra offers an all in one solution. You don’t need all of those complications at...

Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends. Recent email marketing statistics show that: The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day in 2019. The average expected ROI is $42 for every $1 you spend on email marketing. The escalating use of emails makes every business use it carefully. Offering value via email marketing must be a priority with every email. You can adopt two different types...

Growing as an online business requires consistent engagement with your subscribers. They must be updated about all the marketing steps you are taking which can be of their benefit. One of the best forms of online engagement is through E-Mail. No matter how much one raves about how E-Mails might have lost their mojo to social media, it is quite obviously untrue as all the social platforms require E-Mail verification as a necessity. However, when you have a mailing list as a business owner, it tends to accumulate a bunch of junk over time. This is why you need DeBounce as...

In the digital era, everything changes, even things that are and have been a staple for a long time, like email marketing. And how could it not? Email marketing with tools like GetResponse  and Constant Contact has managed to remain alive and relative because it’s a chameleon, amongst other things. If you really think about it, there is nothing it cannot do and this fact is what has kept it alive all this time, despite all the predictions about its death and demise-which most people have received through email. Since it’s a shapeshifter, there would’ve been no way for email marketing...

The main aim of a company’s marketing division is to ensure that customers are aware of what they have to offer. In such cases, they tend to advertise on any possible platform possible. The conventional methods of marketing which include advertising on television, displaying ads on billboards, pamphlets, and broadcasting screens are efficient and get companies a good response. However, there is another platform which many companies have ignored and this has caused them to face losses. The online email campaigns are the platform we are talking about. In the modern era communication along with advertising of products and services, is openly...

So much has been said about email marketing that one might argue if there is anything left to discuss. Everyone knows that email remains the single most popular service in terms of instant communication, and everyone can conclude the potentials the audience holds in terms of increasing the number of customers. Curiously enough, an astonishingly high percentage of businesses don’t seem to fully comprehend the value of email in marketing. Albeit mostly all of them send newsletters, the potential hidden behind sending other types of messages remains untapped. Start your email marketing with GetResponse, you get a 30-day free trial. Is There...

No matter, how cliché it sounds “Email marketing is the King” for online entrepreneurs. There is a huge focus on it and is considered as a heavy hitter in the online shopping world. To clear the air “ Email marketing is not dead”. Instead, it is one of the strongest drivers of ROI. An email should be a one piece of strategy that will increase your chances to stand out among the competition. It helps in creating a productive experience-irrespective of the purchase. Let’s have a more clear idea by understanding the below scenario: A few days back, I bumped into an old...

In a world where online marketing takes so many evolving forms, there is one thing that has never changed: the effectiveness of a well-crafted marketing email. The problem is that so few marketers ever learn how to differentiate between the various kinds of marketing emails. Your approach must match the target audience. Miss the mark and your message become nothing more than a negative statistic in your metrics. What Is Outreach Email? The term outreach email refers to email campaigns that are designed to get the attention of specific people within an organisation. In most cases, that includes people like CEOs and managers,...

Sales representatives, on an average, spend 18 percent of their time researching and generating leads. 85 percent of B2B marketers believe that lead generation is their major content marketing goal. Going by these statistics, one cannot underestimate the significance of learning about effective lead generation tools. But before that, let us understand why lead generation is important for a business. Imagine a situation where John (a potential buyer) is searching for car purchase information sites. In the process, he visits one of the top car brand’s website. He is a probable lead. The best way to engage his attention is by...

As an individual establishing their business online, you do all it takes to increase your sales. You create a website, a distinctive logo, and even set up a company blog to generate more leads. However, sales are still low, and the simple thought of not achieving your marketing goals can make you lose sleep at night. You know something is missing from your efforts, but you are unsure of what it is. If you are also looking for help in turning prospects into actual customers, then this guide is for you. Here, we share how you can use the power of...

Have you ever wondered, how many email messages does one receive in his/her inbox in a day? We can’t imagine right? And by the way, do you read all the emails that come to your inbox, also what makes you to open those emails? You should ask these types of questions from yourself in order to stand out from the crowd. Most of us never try to understand the essence of Email Marketing. What we do is, we just start promoting our products and services through it without having an idea of what our customers need. You need to understand first...

Email marketing is a very effective channel through which you can take your business to the next level. In fact, you should know that many businesses have reported higher customer turnover, acquisition, engagement and ultimately, improved sales from Email marketing than other methods of digital communication. To back this up, I have some stats here from Marketo, a leading marketing (automation) firm: 7 in 10 people use coupon, discounts, and information from a marketing Email in a week A huge chunk of customers (74% of them) actually prefer Email as a means of commercial communications than any other channel ...

Communicating with clients, customers, and targets have proven to be an effective way of growing your business size, customer base, increase sales and profit – even more than social media. In fact, you can use Email marketing to achieve almost anything you set out to use it for in your business. However, marketing via Email will yield the right result only if done the right way. Start your email marketing with GetResponse, you get a 30-day free trial. There are many components that make email marketing successful: choice of strategy; choice of service provider; subject line and a couple of other factors....

If you are reading this, you probably are familiar with the concepts of email marketing. Yeah? Well, if you aren't, help yourself out with of Email Marketing intro. Now, back to the crux of the matter. As a small business, you probably want to stack up as many customers/clients as possible…and you have heard Email can help you achieve that. Or that Email is way more effective than the social media campaigns you currently run for your business. Well, while that might be true, you may end up frustrated when your Email marketing strategy doesn’t yield the expected results for...

The world is literally at that point where any business serious about growth, making profits, and keeping up with competitions from rivals is online. Digital is the new growth currency for businesses. However, going digital may somewhat be confusing and tiring as there are so many digital channels to get it done. Of those channels, social media and email are the top contenders, and marketers are almost always constantly torn between which is best, which is more effective, which is more appropriate for businesses, which yields more returns, and so many other arguments. While many believe Email is king, many also...

In our Email Marketing for beginners we listed a couple of basic steps, do's, why's and whats about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing services providers you can consider this 2024. The importance of choosing the right email marketing platform or provider cannot be overstated... but could be difficult. I mean, there are a tonne...