Managing your emails manually might make sense if you have a small number of subscribers or if you only send newsletters sporadically. But it can prove to be counterproductive as your marketing campaigns scale. That's when email automation tools come in to save you time and effort.
However, email automation is not the same as sending automated, generic messages. Instead, it’s a powerful tool that helps marketers engage their audience even more.
Automated emails drive conversions 1 out of 3 times. In the case of welcome and cart abandonment emails, the percentage is even higher, with 50% of subscribers who click...
The number of global email users is expected to reach 4.6 billion by 2025. The statistic shows the potential that one email has and how the brand should never miss out on this opportunity. Email marketing provided you with a pose to reach people conveniently and 24*7 a day. Irrespective of the size of the business, you can leverage email marketing to connect with your audience and generate more sales. According to Statista, around 306 billion emails were sent and received every day globally in 2020. Additionally, more than 43% of emails were opened via mobiles.
If you believe that...
As someone who owns, runs or manages a (big or small) business, the goal every now and then usually revolves around reaching as many people as possible, attracting new customers (while servicing the old ones), outdo competitors, make more profit, etc. Email marketing is a great way discover new leads and nurture existing ones.
To achieve this, a lot of effort has to be put into getting the business or brand in the eyes (and heart) of as many people as possible.
Businesses can be promoted and marketed in a number of ways, especially digitally: Social Media Marketing, Email marketing, Digital...
