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A couple of days ago, I started on the subject of digital marketing. There, you had the chance to get answers to some of the questions that bother people whenever digital marketing is mentioned. While that might be enough to get you started, it is surely not enough to keep you going. That is why we are here today – to keep you going. One of the things I mentioned in the previous post was how a business needs to change with time. You will be surprised that even when you have started digital marketing like I advised, you will still...

There was some bit of bad news for internet accessibility in Africa Yesterday (Thursday, September 1, 2016) as the rocket that was supposed to launch a Facebook Internet Satellite that was targeted at delivering affordable high speed internet to users in Africa and other regions exploded at the NASA launch site in Florida taking the payload with it. The SpaceX Falcon 9 rocket was billed to launch the Facebook Internet Satellite to space on Saturday, September 3, 2016, but went up in flames during a routine test at its Cape Canaveral launch pad on Thursday morning. The CEO of SpaceX Elon...

Facebook seems to be having some problem. For the past few minutes, I have not been able to post updates either on my personal Facebook account or on my Facebook page. Reports from a few other online sources shows that I am not the only one. A few other users have also reported not being able to login, but this is not the case with me. It is not clear what is the reason behind the issue but some are speculating server issue. Every attempt to post an update is greeted with a message "There was a problem updating your status....

Facebook Home is a new app or a suite of apps from Facebook engineered to better integrate the social networking service into our mobile phones. According to the company Home is designed "to be the next version of Facebook" and "is a completely new experience that lets you see the world through people, not apps". Where to Buy Smartphones Jumia.com.ng from ₦49,999.00 Buy Now Facebook Home is built for Android and replaces your standard Android Home screen with Cover Feed that basically keeps you up to date with what your friends are doing and makes it easy for you to interact with...

Up until now, Facebook’s monetization efforts have focused solely on its social network platform. Revenue from Facebook.com – largely based on ads – were approximately 3 billion during the 2011 fiscal year. However, Facebook inevitably will need to expand its reach beyond Facebook.com if its ever going to live up to the financial promise of its record setting IPO. The online ad market is a massive multi-billion dollar market dominated by one brand – Google Adsense. In the 4th quarter of 2011 alone, Google’s Adsense product generated 2.8 billion dollars in revenue for the internet search giant. While the strength...

Announced with the Etisalat unlimited Facebook bundle was the Facebook SMS Service. The Facebook SMS service enables subscribers to receive SMS notifications on posts on their Facebook page as well as update their status on Facebook via SMS. The Etisalat Facebook SMS service costs N10 per SMS. How to join the Facebook SMS service To enjoy the Facebook SMS service, subscribe by sending fb to 488 and upon subscription, an SMS notification containing a link and an activation code is received. By accessing the link, the Facebook SMS service can be activated by providing the correct login details and inputting the...

Etisalat has introduced unlimited Facebook access bundle for its subscribers. Subscribers to the new Facebook bundles will be able to have unlimited access to Facebook on their mobile phone for the duration of their subscription. Subscription duration can be daily, weekly, or monthly. Facebook is the leading social networking site with millions of users in Nigeria. Etisalat unlimited Facebook bundle will offer Nigerians a cost effective access to the world leading social networking site to easily share updates, chat with friends, and socialise with other users. To launch the unlimited Facebook bundle in Nigeria, Etisalat is giving its customers a 30...

Facebook is the largest social networking site with over a billion monthly users. So, if you run a business at this time, you cannot completely ignore the phenomenon called Facebook. That is why as part of our going online series, we have added a miniseries on Facebook Marketing and Advertising. This is because marketing on Facebook is important to any modern day business. Every day over 500 million users login to Facebook, millions of which live in the same city, region or the same country as your business. Being there and marketing your brand will give you access to these...

Facebook Ads is a must for most businesses. With over 2.8 billion monthly active users, Facebook represents a veritable goldmine for advertisers, but finding your footing might seem daunting. Facebook supports both cost per click (CPC) and cost per thousand impression (CPM) ads. You can advertise on Facebook using normal display Facebook advertising or using a type of Facebook ads displayed on Newsfeeds called Sponsored Stories. In this article, we will be looking at Facebook ads. Facebook Display Ads Facebook display ads appear in the right side bar. These were the first types of ads available on Facebook. With this type of...

Facebook offers a service that enable businesses and advertisers target its huge user base. Facebook advertising enable businesses build their reputation on the social network by advertising their Facebook business brand pages or advertising their product and services. In this article, we go through the basics of Facebook advertising. The Beauty of Facebook Advertising The beauty of Facebook advertising is that it provides you with tools that enable you target the right kind of audience for your Ads. Facebook has lots of information about its users, and as a Facebook advertiser, marketer, or a business advertising on Facebook, you can access...

It is no longer news that Facebook is the leading social media site with over 2.95 billion active users. That means Facebook should be an important item in your going online strategy. If you own a business, you should have some kind of presence on Facebook or you could be missing out on the huge marketing opportunity that Facebook offers. In this article, I will be introducing you to Facebook Marketing for Businesses. Crafting a Winning Facebook Marketing Strategy After setting up your business page, the next step is to devise a marketing strategy aimed at increasing your page's visibility and...

With the popularity of social media sites like Facebook and Instagram a lot of businesses are going social. Social media sites offer brand pages for businesses to promote their products and services. However, a brand page should not be seen as a substitute for a business website. Some businesses ignore building websites, preferring to open free brand pages on social media sites like Facebook. Even some businesses with websites focus more on building social media fan base updating their Facebook page regularly without bothering much about their websites. Your website should be the HQ of your online presence. All your activities...

In this series we have written articles on the new Facebook Timeline, which will be the new face of our Facebook profiles for some time to come. In case you missed any of the articles in the series, we will be linking to all posts in the series here. All future articles about the Facebook Timeline will also be linked to from this page. Join us after the break for more on Facebook Timeline and other social media resources. The Facebook Timeline Series Pin and Unpin Posts on Facebook Timeline Facebook Timeline for Business & Fan pages Add Milestones to Facebook...

One of the features provided by Facebook to enable marketers promote their businesses and brands on the new Timeline for fan pages is the ability to pin a post to the top. Pinning a post to the top on Facebook Timeline is a good way of highlighting an important post that you want visitors to your fan page to see. This feature is not available for personal profiles. When you pin a post, a copy of it goes to the top of your timeline, just below the update form irrespective of its current order on your timeline. Posts pinned...

Facebook Timeline is not just for personal profiles, business and fan pages will also be getting Facebook Timeline. In fact, by March 31, 2012 all business and fan pages on Facebook will be on Timeline whether they want it or not. Facebook Timeline for personal profiles and pages share a lot in common but there are a few differences. To get the new Timeline follow the alert on top of your page next time you login to your business page. Facebook have rested important marketing features of pages like the default page landing on the new Facebook Timeline but...

Facebook Timeline makes it easy for you to share your life story online. It is an online scrapbook of important milestones in your life. But what use is a scrapbook if there are a lot of missing pieces? Most of us were already born long before Facebook was conceived so some important events in our lives have already happened before Facebook was created, leaving us with lots of gaps on our Facebook Timeline. If you feel the need to have a comprehensive online scrapbook with no missing pieces, Facebook offers the Life Event tab to enable you add important...

Earlier in this series, I showed you how to highlight and hide posts on Facebook Timeline. I also showed you how to unhide posts from your Timeline. However, while writing this series about Facebook Timeline, I have come to discover an even faster way of editing and formatting posts on your Timeline. This new method is not only fast, but will even saves you valuable bandwidth. Editing Timeline through Activity log is faster Yes, the fastest way to hide, unhide, or highlight posts on your Timeline is through your Facebook activity log. The Facebook activity log provides a summary of...

The new Facebook Timeline moved your tabs from its previous position on the left sidebar of your Facebook wall to the top, just below your cover photo. The Facebook Tabs are now larger and their new location makes them more prominent, making them more noticeable. The only problem is that only four tabs can be shown at a time, with the rest hidden. This means that if you have more than four active tabs you may need to rearrange them to ensure that the most important ones show up on your Facebook Timeline. How to Rearrange or reorder Facebook Tabs Here is...

The new Facebook Timeline enables you hide posts that you do not want others to see on your timeline. But what if you change your mind and want to restore a previously hidden post. This article, which is part of our Facebook Timeline series, will show you how to unhide a hidden post on your Timeline. How to unhide a post When you hide a post on your timeline, Facebook places an indication or story that says This story is now hidden from your timeline with an undo button to the right. If you change your mind immediately, you can simply...

The new Facebook Timeline makes managing your profile a lot easy. It offers you a larger area to work with and enables you highlight and hide your posts. So, with Facebook Timeline, you can show-off some posts and hide others. In case, you have not figured out how to highlight and hide posts on your Timeline yet, I will show you how in this post. Add or Remove Post Highlight on Timeline Highlighting a post on your Facebook Timeline will expand its width. Instead of occupying one column on your timeline, a highlighted post will expand to occupy your full...