With the rise in social media over the last decade, more and more insurance companies are using it to bring in new customers. Social media is known as a fairly inexpensive way to market to consumers.
It's also a great way to allow content to go viral, which gets more and more users learning about the particular company.
There are many ways that social media can be utilized by an insurance company to improve its customer base.
Creating Viral Content
It's no surprise to anyone that marketing works best when it can be amplified over a larger number of viewers. When insurance companies...
One of the frustrating experience some of us have had to contend with at one time or the other is seeing our expensive devices pack up without notice due to a damage to its part. This understandably is a concern for many consumers when buying devices in shops or on e-commerce sites like Konga. SuperGeeks is out to allay customers’ fears with its Gadget Protection Plan (GPP).
What is the Gadget Protection Plan about?This is a service that is aimed at giving tech buyers peace of mind when making purchases. It helps to deal with faults that could arise in...
MTN Y'ello Biz is an innovative value-added service from MTN that is designed to cater to business people on the network. The service is aimed at giving traders and small business owners peace of mind by offering insurance protection in case of fire, flood, or other business risk at a pocket-friendly rate.
Service Description
MTN Y'ello Biz is an affordable insurance policy that is offered to MTN customers who have small businesses to protect them against unexpected and damaging hazards such as fire and flood.
The product somehow disproves the myth that insurance is meant for the well-to-do and big corporations only....
Y'ello Life is one of the earlier offerings under MTN Y'ello Cover package, which is part of MTN's Y'ello Biz solutions for small business-focused Y'ello Biz. It is however designed to make life insurance affordable and accessible to the average Nigerian - more specifically, those on the MTN network.
What is Y'ello Life?
MTN Y'ello Life is an airtime-based service designed to offer subscribers life insurance cover in exchange for highly affordable fees. It makes life insurance policy accessible to people who would not have been able to afford one - straight from their mobile device.
Of course, MTN is not an...
Losses and risks are inevitable, but human societies have created novel ways of reducing the burden of loss, the most effective being insurance. Insurance is a means whereby a person pays some sum of money called premium in order to indemnify self against loss of a belonging worth much more than the premium.
When the belonging being indemnified is an automobile - Car, SUV, Bus, Truck, Pickup, etc such insurance is called an auto insurance or vehicle insurance policy. It may also be called motor vehicle insurance or car insurance.
In Nigeria, there are two types of auto insurance offered by...
Losses and risks are inevitable, but human societies have created novel ways of reducing the burden of loss, the most effective being insurance. Insurance...
