Online Marketing

Managing your emails manually might make sense if you have a small number of subscribers or if you only send newsletters sporadically. But it can prove to be counterproductive as your marketing campaigns scale. That's when email automation tools come in to save you time and effort. However, email automation is not the same as sending automated, generic messages. Instead, it’s a powerful tool that helps marketers engage their audience even more. Automated emails drive conversions 1 out of 3 times. In the case of welcome and cart abandonment emails, the percentage is even higher, with 50% of subscribers who click...

One of the greatest challenges of vlogging or having a YouTube channel is visibility. Creating great videos require a lot of work, but with loads of videos created each day, it takes even more work to promote your videos. With over 3 million videos uploaded on YouTube daily, you need to have an effective strategy for promoting your videos to give them a chance of gaining traction on the platform. Here we share a few ways you can promote your YouTube channel and boost the visibility of your videos on the platform. How to Promote your Vlog and YouTube Channel 1. Live Streaming Live...

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...

As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...

Artificial intelligence, Ai for short, is the rage at the moment, and it will keep leading the way. AI isn't a thing of science fiction any more. It's here, and it's happening all around us. Still, many don't have a clue what it is. Almost half of people who come across AI don't even realize it. Modern-day technology creates exciting opportunities for ambitious enterprises in every industry. Many companies now use AI to handle various applications. Of all a firm's functions, digital marketing has the most to gain from AI, as it helps provide personalized experiences to customers. Digital marketing...

In today's digital age, local businesses have a remarkable opportunity to connect with their target audience in more personalized and effective ways than ever before. While traditional marketing methods still have their place, integrating digital marketing strategies can significantly boost a local business's visibility, engagement, and growth. Here, we explore ten essential digital marketing strategies that local businesses should consider to thrive in their communities and beyond. Local businesses are the heart and soul of communities, providing essential products and services while contributing to the local economy. However, in a world dominated by online interactions, it's crucial for local businesses...

Marketing technology has become an essential tool for businesses looking to engage their target audience and drive growth. In Africa, the marketing technology industry is on the rise, driven by increasing internet penetration, mobile adoption, and a growing middle class. This has opened up new opportunities for businesses to reach out to potential customers and engage with them in meaningful ways. With the right marketing technology, African companies can reach a wider audience and increase their customer base. The Growth of Marketing Technology in Africa One of the key drivers of this growth is the increasing internet penetration in the region. According to...

Getting your B2B marketing campaign to work for you can be a struggle, but it’s possible to use people finder services to better connect with your target audience.  Many businesses face multiple marketing challenges such as high-priced CPCs, a low volume of search returns, or leads that don’t end in a qualified lead. The good news is that knowing how to use these people search services can improve conversion and your B2B results.  Check out the 4 best ways that utilizing people search engine services can revolutionize your company’s B2B marketing strategy. 1. Prequalify Your Target Audience Many B2B marketing search campaigns face...

In terms of nudging an audience down your sales funnel, the consideration stage can often present a challenge. It is true that some customers jump from the awareness stage right into decision-making, but it is a rare occurrence! Now, if you want to convert potential customers who are still on the fence, then effective content marketing is often the answer. But that doesn’t mean that any type of content will do! We all have dived on the internet looking for information to address a problem or need, and in today’s world, people tend to be spoiled for choice: e-books, webinars, whiteboard...

The number of global email users is expected to reach 4.6 billion by 2025. The statistic shows the potential that one email has and how the brand should never miss out on this opportunity. Email marketing provided you with a pose to reach people conveniently and 24*7 a day. Irrespective of the size of the business, you can leverage email marketing to connect with your audience and generate more sales. According to Statista, around 306 billion emails were sent and received every day globally in 2020. Additionally, more than 43% of emails were opened via mobiles. If you believe that...

Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument. In this article by one of legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing an...

You can create an effective and efficient onboarding process for new customers that will help them get up to speed quickly with your company and its services, by following these steps: Introduce Your Company: Provide a brief introduction to your company and explain the value it brings to customers in terms of products and services. Explain How You Work: Give a rundown of your process for working with new customers, including how you interact with them throughout the onboarding experience. Set Expectations: Discuss what customers can expect from you during the onboarding process, so they know exactly what’s happening...

If you have ever recommended a restaurant or complimented a favorite dress after receiving a compliment on your jewelry, you already understand the power of word of mouth marketing. Word-of-mouth marketing is one of the most effective (and cheapest) marketing strategies. It is when a brand uses the power of word of mouth by encouraging customers to share their experiences of the product or service with their friends and family. And while these discussions seem to be completely out of the brand’s control and perhaps even reversed, consumers will not hesitate to ignore products that have a negative effect. These is...

There are many side hustles, for example, health coach, personal driver, writing, etc. It can be tough to balance your profession and the side hustle, especially in marketing a side gig. In the recent past, individuals who had a side hustle have had a rough time as they didn't know the better way to market their hustles. In this post are ways one can professionally advertise their side hustles. Come Up with a Website A website is one of the places you can market your side hustle and make it grow successfully. Today clients tend to look for products and services online;...

So, you've recently launched a new company, and you're looking to overcome the two main challenges faced by most startups at the outset: generating brand awareness and engaging new consumers. Now, chances are that you know the answer to those challenges lies in top-notch content marketing, but marketing strategies are not all created equal! Fledgling companies need long-lived content that communicates crucial info while also getting people on board and excited about your new venture, and that’s exactly what animated explainer videos are for! The problem, though, is that startups have some specific content needs that should shape the way you develop...

What kind of consumer insights you can gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers. Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy. Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques. Social Media The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...

If you think that marketers have a pleasant job coming up with creative ads that will attract tons of consumers and drive sales, you may not be far from the truth, but you’re missing a key element of the digital marketer’s job description – hours and hours of going through numbers and all sorts of information. No business in the world has exclusive rights to the entire market. Every company has at least one competitor. Being successful means constantly paying attention to what competitors do. As marketers, we need to focus on their marketing efforts, take notes, and make sure...

Trends come and go, but one thing stays the same – marketing automation makes all the difference in terms of competition and success. Businesses cannot attract, convert, and retain without any help from technology. Competition is too fierce, and consumer whims too fickle. It’s even more challenging for B2Bs, whose future depends on the will of entire organizations. After years of adoption and testing, we’ve finally arrived at the point of no return. Marketing automation has proven its immense potential enough times to be promoted into a modern-day business staple. Even consumers expect the impossible from brands, confident that automation will...

By using Microsoft sales force automation (SFA) and Salesforce integration, businesses can improve forecasting when it comes to their industry while also guiding their sales and marketing to stimulate growth through synchronization with legacy systems like NAV, Salesforce, AX, and others. Some, like studies from DiVA, suggest NAV and Salesforce remain integral in the market. For those who already use Microsoft Dynamics NAV and Salesforce, the feature that remains often most attractive is the chance to ensnare innovation and capture opportunities more adaptively. With better data environments, businesses can discover and act on information in ways not possible (or not efficient)...

As new digital marketing techniques arise and mature, promotional emails remain one of the marketer’s most reliable instruments. In this article, we’ll share solutions to common problems with email campaigns. Aside from these, you are welcome to make use of helpful practical recommendations that will enable you to craft more efficient campaigns at a lower cost. Data Is the Key Whichever choices you make when it comes to marketing your goods and services, make sure they are data-driven. In the context of email marketing, Unisender email analytics is an immensely powerful set of tools that you can use to inform your decisions...