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Email Burst Best Practices

Email burst sending is a convenient solution to contact many people. It allows you to automate the preparation of messages, manage contacts, and lead the communication. Earlier, this process required significant human resources, time, and costs. Modern services offer the same job simplified with convenient templates, contact list moderation, and tools for audience segmentation. It makes them perfect for both small businesses and large companies. Create personalized messages, moderate contact lists, and perform actions for any audience. Mass email platforms offer a variety of convenient features. Still, there is no magic wand here. To ensure successful email delivery, follow basic recommendations....

Best Web Hosting Companies for Nigeria in 2024

If you are looking for the best web hosting in Nigeria, you have two options. You can either choose a reliable Nigeria-based web hosting company or a global hosting provider. As a business or an entrepreneur in Nigeria, you want affordable web hosting without compromising on performance. A Nigeria-based web host is one with an office in Nigeria, offering you the additional convenience of paying in Naira. For global hosting companies, you will be required to make payments in a foreign currency, usually the US dollar. If you are currently wondering which web hosting companies to choose for your business in...

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5 SEO Mistakes You Still Might Be Making Today

Optimizing SEO performance can be a tricky business, as you need to take into account a plenty of factors like website content, links, or new GDPR rules. Therefore, you should be aware of making these common mistakes. Until such mistakes are rooted out it will be one step forward and two steps back for most content creators. 1. Overemphasis on Keywords and “Cheating” By putting too much focus on your keywords can often draw your energy away from the true task at hand: creating excellent content. Keyword “stuffing” as seen in Google’s early days is now a thing of the past....

Viral Content Marketing – How To Make Your Content Go Viral With GIFs

Converting social media images into a GIF or graphics interface format can be the best way out for expressing emotion, adding a clever reference or showcasing a memorable moment from your favourite TV shows or movies. These short yet sweet and dynamic contents are rarely considered spammy as they come jam packed with meaningful information. Coupled with such stellar characteristics, GIFs have evolved into a charismatic yet not-so-new gadget of social media. Since their very inception these animated images have been taking over the internet for gaining acceptance as a mode of communication in their own right. Thus, digital marketers are harbouring...

Use Your Customer Testimonials on Your Marketing Videos

Videos are becoming one of the most important parts of an advertising campaign and the bad news is that the number of marketing video is increasing. It means that your audiences have lots of videos to enjoy and they can disregard if a video is not gorgeous or reliable. If you want find software about video marketing , you can read Easy Sketch Pro 3.0 Try to build a story Therefore, when you want to convince your clients to keep watching, you should have customer testimonials in your videos. This is also important for those who want to promote their products...

Inside the Business of Buying Instagram Followers

With Instagram leading people by the hand into the world of Social Media, do followers validate how successful you are or how good your content is if you run a business on Social Media? If we’re being honest, yes. The perception that the more followers you have, the better your account thrives is somehow an injurious one. But the reality is that people do judge Instagram accounts by their numbers. This compels most Instagrammers to give into the business of buying followers to catch up with the other brands, celebrities and influencers who do the same. Let’s take a look at...

How to Promote eCommerce Website

One of the most profitable moves you can make in this environment that is highly competitive is to create an ecommerce website. However, like most of the already existing ecommerce websites, you may have a big issue with how to effectively market your site. There is no way you will get new customers unless you market your online platform. This means that your site may end up failing. This article will give you some tips on how you can effectively market your ecommerce site. The method that we are going to put forward in this article have actually stood the test...

5 Best Online Platforms to Learn Digital Marketing at your own Pace

You know, I can bet good money that at one point or the other, there must have been a time when you have heard the phrase “Digital Marketing” and wondered what it is, or wondered where you can learn and become a “Digital Marketer”. Well, becoming a digital marketer these days seem to be pretty easy as there are tens and hundreds of Digital Marketers that organize “Digital Marketing workshops” and “training” you can attend. However, the timing of these workshops or training may not work well for you, perhaps due to your busy schedule, or the location of the training...

Tips on Choosing the Best Online Marketing Company

In today’s digital market world, if you are not visible online, then you have no presence anywhere. That being said, online marketing or digital marketing is one of the effective ways for businesses to survive in this competitive market. Currently, having an online presence for your business is a must if you want to achieve success. However, being only visible online cannot mean you will succeed. So, you need to be seen online to the whole world and this is the time you need the services of an online marketing company such as the Vancouver SEO Agency Industry Army Marketing and...

Video Marketing – Tips, Guides, Benefits

Video Marketing is one of the most popular ways of getting more attention of the customers. It is suited to any type of products and services. There is a false belief that video marketing is not that effective as compared to direct marketing with flyers, brochures and tele-calling which is incorrect. Are you aware that video marketing increases brand awareness and also helps to deliver the message in an impressive way? With the popularity of video marketing increasing every year, a lot of the companies now use videos for fundraising, recruitment, networking and branding? Statistics say that 50% of the...

Competitor Research Tips for Better Digital Marketing Service

It is a given that your business development Digital Marketing Service somewhat depends on your capacity to rule your competitor and claim the best seat in your industry’s online space. To conquer your industry, you must have the understanding of the workflow of competitors present in the field. Whether your digital marketing service is new to the industry or has been working for a long time, these five tips will help you analyze your competition's online presence. Look Out for Your SEO Competitors An competitor in SEO is someone (or a business) who naturally ranks for key search queries that are related...

Analyzing and Optimizing Your Email Marketing Campaign

Email marketing is a very effective channel through which you can take your business to the next level. In fact, you should know that many businesses have reported higher customer turnover, acquisition, engagement and ultimately, improved sales from Email marketing than other methods of digital communication. To back this up, I have some stats here from Marketo, a leading marketing (automation) firm: 7 in 10 people use coupon, discounts, and information from a marketing Email in a week A huge chunk of customers (74% of them) actually prefer Email as a means of commercial communications than any other channel ...

Growth Hacking Tips for eCommerce Business

The term "Growth Hacking" has just recently come to limelight and has shot to fame exponentially seeing how it was coined in the year 2010 by Sean Ellis. Many perceive growth hacking to be some sort of shortcut to online marketing success whereas it is simply a concept that stands on principles such as designing an astute strategy, employing intelligent marketing tactics and bringing to light some out of the box promotional tactics focused entirely on business growth. As a matter of fact, growth hacking is not simply for small budget, small scale and on the rise businesses or products. The...

Reasons Why Your Email Marketing Campaign Fail

Communicating with clients, customers, and targets have proven to be an effective way of growing your business size, customer base, increase sales and profit – even more than social media. In fact, you can use Email marketing to achieve almost anything you set out to use it for in your business. However, marketing via Email will yield the right result only if done the right way. Start your email marketing with GetResponse, you get a 30-day free trial. There are many components that make email marketing successful: choice of strategy; choice of service provider; subject line and a couple of other factors....

Location-Based Marketing : Here’s everything you need to know

There are so many different kinds of marketing these days, one can barely keep up. After considering the popular ones such as digital marketing and social media marketing, as well as content marketing, location-based marketing (or Geolocation Marketing) is yet another important option to look at. I have seen a lot of marketers do location-based marketing and not know that’s what they are involved in. Other times, marketers don’t know what they are missing out by not leveraging this approach. Being one genre of marketing that can be extended to location-based digital marketing and even location-based social media marketing, here’s a...

Wikigains Explains the Concept of CLM Couponing

If you are doing online banking, then you have probably already heard of or seen various examples of CLM (Credit Link Marketing). But most people do not understand what CLM is and how it works. Here UK voucher site Wikigains explains what CLM Couponing is and what it involves. What exactly is CLM? Credit Link Marketing is a method through which banks or credit companies keep purchase records made by their clients using credit or debit cards. Using software developed by marketing firms, a bank or credit company will build a history of services or products their clients tend to purchase; that is, they’ll...

Effective Email Marketing Strategy for Small Businesses

If you are reading this, you probably are familiar with the concepts of email marketing. Yeah? Well, if you aren't, help yourself out with of Email Marketing intro. Now, back to the crux of the matter. As a small business, you probably want to stack up as many customers/clients as possible…and you have heard Email can help you achieve that. Or that Email is way more effective than the social media campaigns you currently run for your business. Well, while that might be true, you may end up frustrated when your Email marketing strategy doesn’t yield the expected results for...

Email vs Social Media Marketing: Which is Worth your time as a Business Owner?

The world is literally at that point where any business serious about growth, making profits, and keeping up with competitions from rivals is online. Digital is the new growth currency for businesses. However, going digital may somewhat be confusing and tiring as there are so many digital channels to get it done. Of those channels, social media and email are the top contenders, and marketers are almost always constantly torn between which is best, which is more effective, which is more appropriate for businesses, which yields more returns, and so many other arguments. While many believe Email is king, many also...

Best Email Marketing Services Providers in 2024

In our Email Marketing for beginners we listed a couple of basic steps, do's, why's and whats about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing services providers you can consider this 2024. The importance of choosing the right email marketing platform or provider cannot be overstated... but could be difficult. I mean, there are a tonne...

Email Marketing for Beginners: Grow your Business

As someone who owns, runs or manages a (big or small) business, the goal every now and then usually revolves around reaching as many people as possible, attracting new customers (while servicing the old ones), outdo competitors, make more profit, etc. Email marketing is a great way discover new leads and nurture existing ones. To achieve this, a lot of effort has to be put into getting the business or brand in the eyes (and heart) of as many people as possible. Businesses can be promoted and marketed in a number of ways, especially digitally: Social Media Marketing, Email marketing, Digital...

Important Branding Techniques to Improve your Website Traffic & Sales

A brand is something that speaks your business and the services you provide. Building a powerful brand name for your business can improve your sales eventually. Moreover, that is where understanding the need for branding lies. Many don't mind about building such. However, this post explains to you the need for developing a strong brand name that could improve your sales. Let's Get Started!!! There are few techniques that you need to look up while building your brand name. I have listed up a few for your convenience & let us have a look. 1. Expressive Branding through Logo: Every famous brand owns...

4 Ways Geolocation is Totally Changing Marketing

Almost every person on this planet owns a cell phone and it is believed that by 2020 almost 6.1 billion people would have smartphones and this is somewhat a good news for advertisers and marketers out there because they will be able to target their audience through geolocation. Everyone having a smartphone means that everyone will have the geolocation feature in their phones and this is a very big opportunity for marketers out there to target their customers. Geolocation trend became big in 2016 when Pokemon Go came out. The game basically operated with the geolocation feature on smartphones. The...

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